FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
With the time that I dedicate to personal consulting, I want to work with two types of organizations: * Small businesses who have a desire to grow. * Non-profit organizations. I understand the financial constraints that both of these types of organizations work within and keep my personal rates at a very competitive level. For small businesses I charge a flat $75 / hour. For non-profits and other organizations that demonstrate a financial need, I have a sliding scale that bottoms out at $50 / hour. For larger organizations, I will refer them to my agency, Get YOU Found, which is in a better position to serve their broader needs. These rates do not apply to the initial consultation, which I include for free. If you are wondering how many hours it will take, this is a good rule to go by: The total project will usually fall in the range of roughly 2 to 3 hours per page of your website. Page counts include major pages, not thank you pages or non-important pages. That's a rough estimate that is safe to go with if I know nothing else about your business or site.
- What is your typical process for working with a new customer?
I perform a quick audit and discovery process on my own time before reaching out to the prospective client. This ensures that the client and I are a good fit, and it gives me a little more information to bring to the table. I then connect with the customer to discuss their specific needs and to have an open dialogue about a number of items: * Short term goals * Long term goals * Current status of the client's website and business * Opportunities that we each see * Exact expectations for the project * Expected hours for the project * Answers to any questions that the client asks For SEO related work, I do a full site analysis, including an audit, a review of competitors, keyword research, and detailed review of the primary/conversion pages on the website. This is part of the process and is required in order to provide proper guidance to the client. Once we identify goals, opportunities, and expectations, I set a benchmark for the site, noting traffic, conversions, rankings, and other analytical data that can be used as a measure of progress and success. I then begin the work on the site, focusing on low hanging fruit (i.e. things that get the biggest results) first before moving on to deeper optimization techniques. SEO, at a base level, is mostly formulaic at the roots and gets more nuanced as you layer in more expertise. When in a very competitive vertical, it becomes more fluid. I have a set system that works for the majority of small businesses. For clients who are competing nationally and/or within a highly competitive field, it can require a highly customized approach. Luckily, most businesses fall into the former category, especially if they are competing locally.
- What education and/or training do you have that relates to your work?
I have worked in the field since 1995, giving me over 20 years of hands-on experience. During that time, I have learned to design websites from the ground up, as well as to work within CMS tools such as Wordpress. I have a degree in Physics and CMIT, which means that I work well with data and data analysis. Within the world of SEO, data is the basis of all decisions, which is part of why I excel in the field. I have gone through several google certifications for analytics over the years and spend at least 3 hours per week studying new information and techniques. Part of that time is taken up by industry blogs and news. The rest is spent with online courses on tools and techniques. I started Get YOU Found in 2008 as a full service SEO Agency. I spend my days managing that business as a very active owner and manage close to a dozen staff members at any one time. Outside of my own skill set, I have a number of resources to pull from when needed, ensuring that I can always access the best data and knowledge available.