Data Description provides custom data analysis services and develops custom analytical tools. For those businesses and institutions that need expert analysis of their data by experienced authorities, Data Description offers state-of-the-art analytical skills and the ability to produce customized data exploration and data visualization applications.
Although Data Description provides these services to all types of organizations, the company has developed a special expertise in the area of fundraising analytics.
Data Description has teamed up with Peter Wylie, a well-known authority on data analytics for fundraisers, to develop the company's affinity insight models and make data mining and predictive modeling an affordable opportunity for any institution.
While many data analysis services provide information about your prospects' capacity to give, Data Description's customized predictive models rate your prospects' inclination to give.
Affinity insight models start with information you already own, your database. For every prospect in your database, your affinity insight model will produce a score that predicts the likelihood that person will make a gift.
With information about which prospect relationships will pay off, you can move immediately to the following:
* Create precisely targeted lists for annual fund and membership campaigns
* Identify new prospects for major and planned gifts
* Find new alumni volunteer candidates
* Save money and generate more revenue on specific appeals
* Incorporate data-driven decision making into your organization