I am very competitive in this field and I believe my pricing reflects this. I always say I would rather give a fair, by the hour quote, than to have the customer be caught off guard with an overpriced all inclusive estimate.
Each time I start with a new customer I make sure that they know my rate so that is transparent and what they can expect the job to look like when its finished. Some customers don't want to know every step of the process they just want it done correctly and efficiently but for the ones that do want to know I gladly give my time and ideas so they can feel reassured that it will be done just how they would like it to be.
I have gained my knowledge and experience by solely being emersed in this field through on the job training.