FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
The minimum base price is $150 for a beautiful set of natural light, true-color interior and exterior stills for a typical 3-bedroom / 1-bathroom home consisting of 10 spaces (named rooms or areas). I like to include all four walls to provide an accurate size and layout impression. This means I provide at least two photos per space. Each additional space adds $15 to the base 10-space price. The 360° virtual tour simulates the typical home walk-through running as a 2 to 4-minute video. The prospect has full stop-and-look-around control. The virtual tour price is the final still photo price minus $50. Detailed and dimensioned floorplans allow the prospect to see how the rooms flow, and answer any "Will my furniture fit?" questions. The floorplan price is the final still photo price minus $50. A complete image package of Interior & Exterior Still Photos, Virtual Tour, and Floorplan is discounted by 15% from the total for the three image services. The total minimum base price would be $297.50 for all three components. Virtual staging uses computer AT to fill empty rooms with stylish furnishings. The cost is $15 per still photo and $30 per virtual tour room image. The most successful Realtor I ever worked with said, "Never let a prospect leave a showing empty-handed. Always give them a marketing handout." I can design a "best in class" handout for your home. The graphic design cost ranges from $100 to $500 for an 8.5"x11" flyer to a multi-page bound booklet.
- What is your typical process for working with a new customer?
My priority is to understand exactly what the customer wants to achieve and where they plan to use the images. I will discuss ways to fulfill the objective. We will agree on the scope of the assignment, price, and timing. After delivery of the final images, I will ask for referrals because the customer will be absolutely delighted with my work product.
- What education and/or training do you have that relates to your work?
I attended the University of Wisconsin – Madison for seven years. I structured my Social Psychology undergraduate degree for a career that involved marketing with an emphasis on decision making and persuasion. My elective courses included design, photography, and architectural drawing. My post-graduate MBA was in Real Estate and Finance. My entire career has been in marketing real estate – from raising capital to own and operate 4,000 apartment units, to assuring maximum occupancy of those units, to founding and operating a successful regional rental guide business and website. On the practical experience side, I photographed interiors and exteriors for over 10,000 residences from 2000 through 2022.