What should the customer know about your pricing (e.g., discounts, fees)?
If you want to use paid advertising models (e.g. AdWords, Facebook Advertising, Bing Ads, etc.), you will pay the actual click costs plus a monthly management fee based on your overall budget.
If you are buying the local search marketing or search engine optimization service, you will not have any click charges, but you will have a monthly management fee based on the size of your project.
What education and/or training do you have that relates to your work?
Online marketing is constantly changing. You cannot stay away for very long before something important is switched up. That is difficult for small businesses. It is hard to keep up with all the changes. I keep up with the changes to give my customers an advantage over their competitors who are still trying to do it themselves.
How did you get started doing this type of work?
My first jump into online marketing was an attempt to help my church attract new visitors. The world wide web was too young and there weren't enough people online in the town where the church was located. The audience was very small.
At the same, I was able to help a handful of my friends using the web to advertise their services to a nationwide audience.
Now that almost everybody is online, generating business from a local market is much easier than it was almost two decades ago.
What types of customers have you worked with?
Local search marketing including pay per click marketing, search engine optimization, and social media profile management.
Describe a recent project you are fond of. How long did it take?
One of my private clients owns a small company that installs window screens for homeowners in a 20 mile radius around their home. They have been able to build a nice, new workshop in their back yard and increase their revenue for the last two years.
What advice would you give a customer looking to hire a provider in your area of work?
There are big providers who will give you a cheap, promotional price, but you'll have a hard time reaching your account manager because they're always busy managing somebody else's account. You almost always get what you pay for in online marketing.
What questions should customers think through before talking to professionals about their project?
Anybody can spend your money on marketing and advertising. There are several who will waste your money, a few who will make you money, but the best will help you maximize your return on investment.