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Dana Pollard Group

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About
Headline: Dana Pollard Group | Luxury Real Estate Advisory & Cinematic Marketing Introduction: Don’t just hire a real estate agent. Hire a Lifestyle Architect. I specialize in the luxury markets of Southlake, Westlake, Colleyville, Flower Mound and the Argyle area, helping families design their next chapter with precision. Whether you are acquiring a legacy estate or selling a high-value asset, I move beyond basic "comps" to offer deep strategic advisory. The "Audience Advantage" & AI-Driven Distribution: We don't just list homes; we launch them. Most agents rely on "Passive Marketing" (uploading to the MLS and waiting). At Dana Pollard Group, we use a two-pronged strategy: Built-In Demand + Active AI Targeting. 1. The Audience Advantage: Unlike agents who have to hunt for buyers after listing your home, we already have them. Through my YouTube channel, Luxury Moving to Texas, I attract a steady stream of high-net-worth buyers and relocating executives who trust my advice on where to live. I don't just put your home on the MLS; I showcase it directly to this captivated audience of active buyers. 2. World-Class Creative & AI Distribution: For the broader market, we treat your home launch like a media event. We start with Cinematic Production—creating a broadcast-quality video tour that positions your home as a lifestyle asset. Then, we use our Global Match Technology and predictive analytics to identify qualified principals based on their online behavior—whether they are in Dallas, Los Angeles, or London. Our Process: Real estate is a high-stakes financial decision. I don't believe in "winging it." My process is designed to audit your goals before we ever look at a floorplan. Step 1: The Discovery Brief: We start with a quick strategy call to ensure we are a good fit. Step 2: The Asset Audit (For Sellers): I identify the specific "lifestyle value" of your property that algorithms miss and outline a "Cinematic Marketing Plan" to target the right buyer profile. Step 3: The Lifestyle Match (For Buyers): We audit the local enclaves to match your family’s values, school goals, and social culture to the right neighborhood before we tour a single home. Service Area: Southlake, Westlake, Colleyville, Trophy Club, Roanoke, Keller, Flower Mound, Argyle, Bartonville, Double Oak, and Copper Canyon. Next Step: Stop waiting for a buyer to drive by. Contact me today to discuss a strategy that actually works.
Overview

Serves Southlake, TX

Background checked

4 employees

18 years in business

Business hours

Sun6:00 am - 8:00 pmMon12:00 am - 11:59 pm

Payment methods

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Social media

Facebook, Instagram

Services offered
Buying or selling

Buying

Selling

Buying and selling

Property type

House

Work location

I travel to my customers

Projects and media
Projects and media
Reviews
Exceptional 5.0

91 reviews

5

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Read reviews that mention:


pro avatar
Past Customer

Dec 3, 2025

From Google

Dana Pollard Group's reply
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Past Customer

Oct 8, 2025

From Google

I use the Pollard Group for all my real estate needs. As an investor I find their expertise unmatched. They also have a lot of local resources to help with the small things. I would give them a hundred stars if I could.
Dana Pollard Group's reply
Thank you so much for the kind review! Your family is great to work with! I love helping you buy and sell your homes!
pro avatar
Past Customer

Sep 7, 2025

From Google

We are beyond grateful for Dana & Brandon! They got our house sold in just 3 weeks, which was such a blessing since we needed to relocate to Atlanta on a tight timeline. Dana and Brandon made the process seamless from start to finish their clever strategies, thorough communication, and consistent professionalism stood out every step of the way - They truly cared about our goals and went above and beyond to make them happen.If youre looking for an agent who delivers results fast and takes the stress out of selling, Dana and Brandon are the ones!
Dana Pollard Group's reply
Thank you for trusting us, Malaika! We’re so glad we could help you sell in 3 weeks and make your relocation to Atlanta smooth and stress-free. Wishing you nothing but happiness in this new chapter!
pro avatar
Past Customer

Jun 5, 2025

From Google

The Dana Pollard group is incredible! I cannot say enough good things! They know the market and have the best customer service. I would recommend anyone to them! Truly have your best interest at heart and communication is fantastic!
Dana Pollard Group's reply
Thank you so much for the kind review Katie!
pro avatar
Past Customer

Dec 16, 2025

From Google

There truly arent enough words to express how grateful we are for Dana and Brandon. As first-time home buyers moving to Texas, this process could have been incredibly stressful, but Dana made it simple. They treated us like Family from DAY ONE.Dana was patient, kind, and always available to answer our questions, no matter how small. Always made us feel supported and reassured, knowing she was genuinely looking out for us, gave us so much peace of mind. Dana and Brandon went above and beyond in every possible way, even taking the time to personally visit homes and shoot numerous videos for us so we could feel confident in making our decisions.She walked beside us through every step of the process. When closing day finally arrived, Dana was right there with us, supporting us all the way to the finish line. Thanks to her dedication, care, and genuine kindness, we are now proud homeowners. We will forever be grateful and would recommend Dana and Brandon to anyone looking for a brilliant realtor who truly cares!Special Thanks to Brandon for some invaluable advice !
Dana Pollard Group's reply
Thank you so much for the review Neel!! We are so happy for your family and grateful for the opportunity to help!! You will be friends for life!
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Dana Pollard

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