About this pro
I listen to my clients and try to find out what separates their product or service from others, and what benefits that will have to their potential customers. Then I write something clear, compelling and unique--to make sure your customers know why you're special, too. I love listening to my clients and learning all about what they do, their challenges and triumphs, what gets them out of bed in the morning and what keeps them up at night. Then I use all that information to tell a story that customers will respond to.
- What education and/or training do you have that relates to your work?I'm in an editors group, and I read blogs and talk with colleagues all the time. I'm also starting a Lean In group for professional women--hopefully, we'll learn through helping one another plot our careers.
- How did you get started doing this type of work?I'm one of those people who knew from the get-go what I wanted to do. I always wanted to be a writer, knew I would be one, whether or not I could make a living from it. Thankfully, I have been able to do that--and the technology behind sites like this one help make that possible.
- What types of customers have you worked with?I do a lot of sponsored content for Fortune 500 companies--I've written for Coca-Cola, Delta Airlines, Humana, JPMorgan Chase, Microsoft, and others.But don't let that scare you away! I write for smaller businesses too, and in fact, they are some of my favorite clients.