- What should the customer know about your pricing (e.g., discounts, fees)?
I dont think our pricing system is complicated. It just has a lot of variables. Our pricing depends on the weather all over the world, gas prices (because of shipping the flowers from So.America etc). It depends on the prices that we can accumulate the flowers for from the wholesaler. The prices usually are higher during the months of Jan.-Feb.(Valentine's) Apr-May (Mother's Day) Nov-Dec (Thanksgiving, Christmas). That is based on the growers and the shipping usually. You have to be ready for the competition. Stay on the game and keep updated on new trends.
- What education and/or training do you have that relates to your work?
I am constantly keeping up with the new trends. The wholesalers have top designers that come from all over the country to teach us what is new in our field at least twice a year. I attend everyone of those classes. I walk away from the wholesaler knowing that I can forward those designs onto my customers. I am also reading in our trade books all the time. It always amazes me how the trends seem to come back every several years. I have been in this business for over 30 years and I have seen it come and I have seen it go.
- What types of customers have you worked with?
I do alot of weddings, funerals, birthdays, anniversaries, welcome to your new job, new born arrangements, get well, I do alot of just because flowers. My business is seasonal as well. I do alot of Prom work, Valentine flowers, Easter, Mother' Day, Father's Day, Veteran's Day, Thanksgiving, Christmas, & New Years. I also do alot of Gift baskets. Most have a variety of food items made to order. I do Goodie baskets with books, treats, toys for kids. We have GIFT CERTIFICATES for that flower lover that is hard to buy for.