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Find a graphic designer near Tacoma, WA

Find a graphic designer near Tacoma, WA

100+ near you

Find a graphic designer near Tacoma, WA

100+ near you

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Top 10 Graphic Designers near Tacoma, WA

Q & A

Answers to commonly asked questions from the experts on Thumbtack.

Why should you hire a web designer?

Your website is often the first thing your customers see when they’re searching for a business or service on the web. As the face of your organization, your website needs to be attractive and functional, offering the latest features that users now expect. To plan and design a site that both reflects your company’s mission and values and appeals to customers takes a professional web designer. While free online services can help people set up websites, web designers can provide a unique solution made specifically to meet customers’ personal or business needs.

Most web designers offer a wide variety of services to make your website aesthetically pleasing and easy to use. Modern web design must be mobile-friendly and scalable, capable of expanding to include a blog, social media sites, and even video streaming; web designers are experts at integrating various web technologies. They can build the site, add functionality, test it, launch it on a live server, and track and maintain its performance.

In addition to web design and graphic design, some web design providers also offer development and security services, including search engine optimization (SEO), social media marketing and management, logo design, site maintenance, domain registration and hosting, protection against malware, and digital marketing and content services.

What makes a good logo design?

A good logo is an easily identifiable, memorable image that represents your brand. A good logo design aligns with your business model and expresses your company’s core values. A good logo design is simple, appealing, and easy for customers and viewers to quickly process. Some of the key components of a great logo are type, color palette and design. The scale, font and arrangement of the text you select will all make a difference in the feel and representation of your brand. A graphic designer will help you home in on the colors that best represent your identity and help you keep the color palette simple. The design of your logo includes the shapes you select and the way the color and type are arranged together. Investing in the services of a professional to create your logo design is likely a smart investment for any size business. Nationally, the average price range for a logo designer ranges from $170 to $250.

What do you look for in a web design company?

The web design company you choose must be able to interpret your company’s mission and identity and turn it into an appealing website that connects with potential customers. They must help you reach your target audience and meet your business goals. A web design agency should have on staff both talented web designers, with fresh ideas and extensive technical and creative skills, and a marketing team that knows how to drive traffic to your site, encourage visitor engagement, and convert visitors into customers. Web designers should be able to build in search optimization and integrate your site with a content management system and e-commerce tools. Look, too, for a website design company that understands responsive design and can optimize your website for mobile devices and desktop browsers. The right web design company understand current design and website trends, has experience building sites in a variety of industries (not just yours), and has an expansive portfolio of live websites. Finally, don’t simply hire the cheapest bidder — in web design, as in all things, you get what you pay for.

How do you hire a web designer?

You’ve determined that the best way to create a professional, modern, mobile-friendly new website is to hire a professional web designer to build it. To hire the best person for the job — and to get the web design that best fits your company’s identity — it’s important to ask a few key questions:

  • What’s the scope of the work? Will the website be basic with just a few pages about your company, its services, and contact information? Or will it also have an e-commerce section for online shopping, a blog, or content for visitors to download? Before you hire a web designer, make sure you have a thorough, specific list of the components you must have the designer include in the web design.
  • What do you want your website to look like? Consider websites that are similar to the one you’d like to build, ideally in the same industry or serving similar types of customers. Build a set of examples of types of pages, design aspects, and website features that you can hand off to the web designer — the person you hire should have experience creating websites with the features you want. If they don’t have the right skill set, they’re not the right pro for you.
  • What’s the web designer’s start-to-finish process? What will the final deliverable be? Before you hire someone, make sure their availability works with your timeline and that their process meets your expectations. Most important is finding a web designer who will work collaboratively with you to create a successful online presence.

How much does it cost to create a logo?

Logo design is an important part of your company’s brand development. More than an image with text and color, a logo communicates the tone and personality of your company to your potential customers. Hiring a graphic designer with an appealing portfolio and quality reviews is a solid start to creating a winning logo design. The cost to create a logo can depend on how in-depth the marketing and design services you request are. Designers can create one logo in multiple formats (horizontal, vertical, etc.) to fit both your website and social media platforms, they can create a variety of designs for clients to select from, or they can create multiple logos for one client who needs branding for more than one venture. Logos may be text-only, text and image, or image-only. Many designers and design firms charge by the hour for their services, while other companies offer packages bundled with design services. Here are some examples of cost:

  • National average cost to hire a logo designer: $170-$250.
  • Average hourly rate for a freelance marketing consultant: about $150.  
  • Tiered pricing for logo design packages from one firm:
    • Package One: $200 for three logo concepts, three rounds of revision, and a variety of format and color end designs.
    • Package Two: $350 for 10 logo concepts, unlimited rounds of revision, and a variety of format and color end designs.
    • Package Three: $550 for everything included in the Package Two, plus business card design, letterhead design, social media graphics and an email signature.
    • Package Four: $850 for everything in the Package Three, plus custom brand guidelines, which outline a strategy for creating a consistent branding in the client’s business.

How much do web designers charge?

The average cost for hiring a web designer varies greatly depending on the scope of the work, which may range from building a site from scratch to rebranding an existing one, as well as the amount of content and graphics the designer will create. In general, the more complex the project, the more time the design agency will have to spend. Because web designers often work on an hourly basis, the longer the project, the higher the costs; you can count on the web designer spending at minimum 10 hours to create a very basic website with just a handful of pages with few elements. Prices also depend on the designer’s skill set, the process, and the company’s rates. In general, the national average cost for a basic website package starts at $500, but a customized website can cost as much as $2,000 or more. Here are typical average hourly rates, broken out by the complexity of the work:

  • Basic layout and user interface: $15-$40 per hour
  • Content management system design: $20-$50 per hour
  • Custom website design with custom code: $45-$75 per hour

What should you look for in a website designer?

A professional web designer creates the look and feel of your website, collaborating with you to choose colors, creating logos and other branding materials, establishing page layouts, and creating sample pages. An important part of web design is making sure the site is functional, meets your goals, and is easy for users to navigate. When you’re looking to hire a web designer, start by reviewing the person’s portfolio. Look for samples of work that match what you envision for your website, including experience building the types of pages or features you want. Make sure the web designer is familiar with your industry and understands both industry trends and web design trends — an old-fashioned or out-of-touch site will turn customers away rather than intrigue them.

Because web designers tend to work as freelancers on a project basis, they must be excellent communicators, willing to manage their own work, and available on your schedule. Some critical skills, such as working collaboratively and responding enthusiastically to feedback, aren’t core to good web design, but make working with a web designer much easier. Finally, look for a web designer who has cross-functional knowledge, such as understanding marketing and conversion rate optimization in addition to web design.

Reviews for Tacoma graphic designers
Joe D.
I was very disappointed in the proofs I received as well as the clip art ideas that were shown to us. I constantly told her what I wanted and what I was looking for...she had other ideas, which may have been ok, but there was no communication. I even went as far as copying her proof...writing not he page what i wanted and still...it was not done, and even changed form what I liked about her idea. When I asked why....she said it was about resolution. I thought (and have been told by other graphic artists) That I am paying for her to make the resolution...in fact, if she wasn't able to make the resolution able to blow up to a usable logo size....business card size...then it truly is clip art and not an original design at all. Very disappointing. Who I questioned all this...she then quit and told me she would be keeping my deposit, and refused to give it back. We even tried again, to let her redeem...but her promises of working till we were satisfied from her initial contacts and messages...quickly turned to "this is it, one last time, and you will not receive any refund if not happy" We only only received three actual proofs from her. After contacting our attorney , I learned a lot more about her practices and was then finally given a refund through Pay-Pal. This is business, not personal...I was asked for a review...She was very nice in the beginning...but when you are not happy or want to change something...she attacks on a personal note. Not happy with this at all...Im still waiting for the refund I was promised....but I was also promised (in writing) complete satisfaction and an eager working relationship...lol Update 12/23/17 Karen , again disappointed in the way you handle reviews and criticism. Blaming the customer and trying to turn it personal is not a good thing,....especially when this customer is more than willing to post the messages and our emails to show EXACTLY what transpired....and it has NOTHING to do with me never being pleased. Accept b;lame that you actually bit off more than you could chew on this job...and you just did not know how to go about it or how to do the work. SO...Please,...dont blame me...or others. As I said...its business. I hired you for a job you did not complete...you did not do what was asked...(and again, I am more than willing to post our messages showing my accepting and easy work with nature, as well as the very specific items I asked for that you refused to provide stating later that you thought against my request as it was your art. ITS NOT YOUR ART, KAREN...THIS IS MY LOGO THAT REPRESENTS MY BUSINESS...you quit..etc..etc... please...accept it , learn from it...move on. dont make excuses and dont blame for your shortcomings. Again...Im more than happy to post what I wanted and our communication thread stating such...as it was not unreasonable...nor was it a difficult request....or was I difficult to please....
KMDESIGN  design projects/logos/brandingKMDESIGN design projects/logos/branding
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