About this pro
I think not just "out of the box" but I look at every project from the view point of the customer. What stands out , what grabs the eye, and what doesn't work. This makes a huge difference whether it is a logo on a website or a vehicle skin. Plus, I am one of only a handful of designers who is certified by the Wisconsin Green Building Alliance (USGBC), and I am certified by the Forestry Stewardship Council for using only recycled paper that is FSC certified.
- What education and/or training do you have that relates to your work?I do the usual route as other designers, research and video tutorials. I also take classes which help designers understand new trends, styles and new software. Software constantly changes, allowing designers to give clients more, but it is something that needs to be explored, both independently and with others.
- How did you get started doing this type of work?I found that I loved how packaging of a product can be either a simple box or an elegant band with various ornaments (printed or 3-D). I was originally an Industrial Designer, but I just began to really explore packaging and how intricate it can be. Soon after, I started studying graphic design. Being both an Industrial Designer and Graphic Designer, I can look at the broader picture and understand how something works on both a small and large scale.
- What types of customers have you worked with?I get mostly logo designs. But I also get plenty of re-works of currently existing logos and brand identity. After 5+ years a logo can be dated. Unless you are Apple, AT&T, or McDonald's, you need to stand out.