What should the customer know about your pricing (e.g., discounts, fees)?
It is impossible for us to implement a standard pricing system for our service. Each one of our client's situation is unique to them and therefor their solution is unique to them as well. That is why we rely on clear communication and a detailed question and answer session to start the process.
What is your typical process for working with a new customer?
Our typical on-bording process for a new client will start with our Discovery process. We have a series of questions that help us understand our client's needs, goals, and pain points.
Most of our clients come to us seeking more exposure, more customers and a higher rank in the search engines. That is understandable. But, the road to accomplish that for our clients is not the same for evey business. Our Discovery process is what helps us choose the right course of action and when to take that action.
What education and/or training do you have that relates to your work?
My formal education is in Industrial Engineering with an emphasis in robotics. There isn't a place to go to school for Search Engine and Website Optimization or Authority Brand Building. It's a fast changing science and art. However, we do belong to a Think Tank that includes the country's best digital marketers & SEO professionals. And, we have been for many years.
How did you get started doing this type of work?
I opened my own business a few years after collage. Industrial robotics for the automotive industry. It wasn’t to long after that, Google became a thing. People started using search engines to find a suitable business for their needs. My obsession with the search engines started.
I needed to know how the search engine computers worked. What made one company easy to find everywhere in search and another company so hard? I needed to know how to make my company no.1 in Google. So that is exactly what I did.
Being a research and development engineer for such complex systems honed my ability to understand, trouble shoot, find solutions and put those solutions to work for my business. Eventually, putting digital marketing, Google SEO and website optimization to work for other companies became my business.
What types of customers have you worked with?
We have worked with a variety of clients. Plumbers, Electricians, Repair Shops, Surgeons, Dentists, Chiropractors, Attorneys, E-commerce big and small, Real Estate Agencies and more. We will not work with Adult Themed Material, Get Rich Quick Schemes and most Start ups.
Describe a recent project you are fond of. How long did it take?
We keep our client information close to the vest. I would only share a project on a private basis after we cleared it with the included parties. However, I am proud to say that we built and installed a website audit tool on our site that can be used for free. We think that is a way for potential clients to get and idea of what some of the items we fix and/or improve upon in a typical website before a successful campaign is run.
What advice would you give a customer looking to hire a provider in your area of work?
SEO an Authority Brand building has many, many moving parts. I would advise a person seeking that type of work to be done to pay attention to how an agency communicates. Are they open? Or cryptic? Do they have a form of Discovery? Can there process be explained in a strait up, coherent fashion after Discovery? I would be aware of huge promises for small compensation. A proper outreach or SEO campaign takes a mass amount of resources and skill. Both in man hours and digital assets built up over time by the agency. In fact “cheap seo” can lead to very big problems including getting a website d-indexed or even worse, black listed.
What questions should customers think through before talking to professionals about their project?
This is a great question. Some of the basic items that should be thought through are: 1. Can I define my goals, both short and long? 2. If I want more clients/customers, how many per month? 3. Who is my ideal client or customer? 4.What is the average life time value of my average client/customer? 5.What is the geographical area that I want to target? Be specific. 6.What is my most effective advertisement method to date? 7. Who is my biggest competition? 8. What are the “key words” that my clients use in the search engines to find me? ex. Bills Repair Shop, best repair shop, biggest repair shop, Detroit Dentist, Taylor Towing 9. Ask yourself, do I see my company as a brand? 10. Do I look like I could be trusted when people see my site? 11. Is what I have on my site make me sound/look like an Authority?
The answers to these questions will help the business owner take a serious look at their business and outline what they need most. Also it will help them identify the best questions to ask a potential marketing service agency.