Introduction: I have extensive experience working with design, execution and analysis of custom consumer research. I have expert knowledge in all areas of quantitative and qualitative custom research, syndicated research, test analysis, data analysis and category management. My technical expertise is complemented with extensive client facing experience and a recognized ability to provide insightful strategic and tactical direction and impart valuable perspectives and recommendations.
Whether working on a research project or a data project, I really enjoy digging into the numbers. I like figuring out why trends are moving in a specific direction.