Fallen Rock Productions

Introduction: I am a writer of compelling content. I am well versed in assisting businesses with print and web marketing material creation and publication (including web copy, graphics, and electronic newsletters). I am also an editor who practices at rewriting and editing client copy to improve readability, detect and correct errors in spelling, punctuation, and syntax, and verify facts, dates, and statistics using standard reference sources. I am a veteran business and digital/print marketing professional who is adept at determining best solutions for reaching client target audiences. I am skilled at creating awareness, buzz, and demand while building brand equity via all points of contact with the customer. I am experienced with e-commerce management, website strategy, search engine performance evaluations, online promotions, direct mails, internal communications, packaging, brochures, and catalogs. I have strong creative and project management skills. I am adept at designing, art directing, copywriting, editing, and publishing monthly, quarterly and seasonal e-mail newsletter publications and marketing materials (i.e., catalogs, point-of-purchase displays, electronic and print promotions, product inserts, etc.) which consistently increase clients online and in-store sales by an average of 250% and boost website visits by an average of 145%. I am accomplished at writing press releases and promotional pieces. I am a new media and social networking expert.