Jessi LaCosta, Board Certified Coach & Resilience Advisor

Chapel Hill, NC

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About this pro

How does your business stand out?

There are many great coaches out there -so I can only tell you what others have told me. They say I have a laser-like approach - very intuitive and that by asking the right questions I quickly and carefully help them find their solutions, their purpose. It’s not about me or the client having all the answers; but about the trusting foundation that is set so clients realize their potential. It is truly a transformative experience. I use traditional coaching methods along with models I have developed over the years that are influenced by the latest mindful, relational neuroscience and human behavior theories. Instead of just asking you question after question - together we co-create a path for your journey to reach milestones you set. I am a Board-Certified Coach with specialties in Leadership, Career and Executive Coaching. I am also a Resilience Advisor who is known as a pioneer in advancing innovative ways of coaching and certifying other life, leadership and career coaches. I have coached over 3000 professionals in varying fields and been tapped also as a speaker and trainer for areas like Personal Branding, Adversity, Leadership and Resilience. My Philosophy and Approach: • Intuitive, insightful and yet still very tactical. • I see the big picture without losing sight of the small details that are along the way. • Offering REAL feedback in REAL time, firm and truthful and yet I will communicate with a caring enough stance that it resonates with you If you believe that innovative, results-focused, vision-driven, realistic and yet empathetic support would help you and/or your organization realize your goals –– then you have found that in my approach. I am the recipient of both the H. Mebane Turner Service and the Thomas J. Pullen Outstanding Young Alumna Awards from the University of Baltimore and was honored with a Certificate of Special Congressional Recognition from Duncan Hunter - Member of Congress, "in recognition of your dedication to support our veterans and their families." I also received the 2013 Women Who Impact San Diego award from San Diego Metro Magazine. But these honors only mean something as proof that I do what I intend to do - and that it to help others.

What do you enjoy about the work you do?

I enjoy the ability to use clarity, compassion and strategy to help people build effective, sustainable and resilient systems for success. I know first-hand what it is like to struggle against systemic issues or being in careers not in alignment with my skills or values. Being able to help others transform their lives, their teams, their organizations is a gift that I do not take for granted. I have been doing this work officially since 2004 and have literally been witness to people changing their lives, businesses going from the brink of failure to great growth. My purpose is to support a world that manifests success through civility, compassion, strategy and sustainability. I envision leadership being developed in a way that is smart, accountable and respectful. And so far I have been able to contribute to this vision through the many people I coach and train. This brings me great pride and a sense of knowing that I am making an impact on the word by helping others.
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Chapel Hill, NC 27516

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Years in business


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5 Reviews
  • Dominic S. Feb 22, 2017
    BlueRio Strategies is Amazing
    When searching for course to become a certified coach I explored many different options, and after speaking with Jessi I was convinced BlueRio Strategies would provide me with the tool needed to be successful. As an instructor, mentor, and coach she has provided me with an arsenal of tools, and has delivered on everything she has promised. Jessi is passionate, dedicated and driven to ensure each of her students succeed!
    Jessi L. Feb 23, 2017

    Dominic - It can be a challenge finding the right courses and equally challenging serving participants who are willing to explore the more intense topics of learning how to coach others with authenticity and strategy - you were a great student and it was a pleasure to have you in the course. Thank you.

  • Mary V. Feb 22, 2017
    Warm, talented and up-beat Career Coaching!
    I have had the pleasure of working with Ms. Jessi LaCosta for the last 9 years. She has provided career coaching for me as I have developed in my career as an executive in the solid waste industry. I have also participated in formal training courses taught by Ms. LaCosta. Ms. LaCosta is a very warm, outgoing and talented lady always giving of herself to help others be the best they can be. Her skills as a coach have been invaluable to me. I am always energized and motivated after interacting with Ms. LaCosta! As a coach, Ms. LaCosta easily grasps the situations I am grappling with. She asks probing questions causing me to explore the obstacles I see to success, and helps me to identify options to resolve issues and build skills. Her deep comprehension of the various schools of theory allow Ms. LaCosta to pull from a wide variety of tools to assist her clients reach understanding and resolution. I have been able to be more of a coach and servant leader with my own employees by applying skills I have learned from my interactions with Ms. LaCosta I am pleased to recommend Ms. LaCosta to other professionals who are striving to be better leaders and build quality relationships. She is an upbeat speaker and has a depth of knowledge that is just fascinating to listen to!
    Jessi L. Feb 22, 2017

    Mary - thank you for your honest and thoughtful response. I Have to say working with you on and off over these years has been a joy. You bring such strategy and accountability to the partnership.

  • Lori L. Feb 20, 2017
    Best online instructor
    I have taken several online courses with Jessi from BlueRio Strategies. She is a very involved and caring instructor who wants the best for each participant because she believes in what she does. I have taken other online classes from other companies and felt abandoned once they received the check; with Jessi, I know she values my thoughts and wants me to succeed. As a military veteran, I know I am in good hands with a caring coach.
    Jessi L. Feb 22, 2017

    Lori - I really appreciate your enthusiasm. Whether onsite or online I love teaching and leading people so they develop their own value in a way that helps them move forward.

  • Sheena D. Feb 20, 2017
    Jessi is a lifesaver
    Working with Jessi was the best experience I have ever encountered. She allowed me the ability to see beyond my normal thinking and to look outside of myself for deeper insight. Because of this, I was able to go from a struggling, depressed freelancer to a successful Web Developer overseeing multi-million dollar web projects.
    Jessi L. Feb 22, 2017

    Sheena - you model the very reason we as coaches do what we do. We know people are talented and skilled and yet for whatever reasons sometimes are blocked from their own success. My work with you was very meaningful. Thank you for never giving up on yourself.

  • Shawn J. Feb 13, 2017
    Top notch program if you want to work with veterans
    We are utilizing Blue Rio Strategies Certified Veteran Development Coaches training in my organization. This has allowed us to approach the veterans community in a way that promotes empowerment and enrichment in their lives. I come from a therapeutic background so it has allowed me to increase my skill set and knowledge making it possible to work with veterans at any juncture in their lives.
    Jessi L. Feb 22, 2017

    Shawn, I am honored to have the program make such an important impact at your organization and more than that - for those you all serve. Thank you for choosing BlueRio Strategies


What should the customer know about your pricing (e.g., discounts, fees)?
It really depends on the project. Sometimes I offer hourly rates, sometimes packages. I also am willing to offer nonprofit discounts.
What is your typical process for working with a new customer?
I like to open with a discovery phase to listen and learn about what the client wants and needs and how I may be able to fit those concerns with solutions I offer. Then we come up with a plan together that will offer a road-map, one that is hopeful, inspiring, realistic and in alignment with my client's values, skills, potential and objectives. My training involves traditional coaching methods as well as models I have developed, Coaching Through Acceptance©, Survive and Thrive© and if needed brand-centered sustainability© All of these are influenced by interpersonal neurobiology (IPNB). “Interpersonal Neurobiology (IPNB), a term coined by Dr. Dan Siegel, studies the way the brain grows and is influenced by personal relationships. Conditions once thought to be permanent now have the bright potential for healing and growth. IPNB has broad applications that are useful for parenting, mental health, addictions, education, health care, business professionals, and more.” Portland State
What education and/or training do you have that relates to your work?
CREDENTIALS: •CCE-Board Certified Coach with special designations in Career and Corporate, Business, Leadership Coaching • Inspire Me Today Luminary •Certified Mastermind Executive Coach EDUCATION AND TRAINING: •Graduate level certificate of completion in Interpersonal Neurobiology (Portland State) •Conflict Resolution certificate of completion: Conflict Resolution Network: (Australia) •M.A. degree in Communication Design and Leadership Certificate (University of Baltimore) •B.S. degree in Corporate Media (James Madison University)
How did you get started doing this type of work?
I almost want to link to an article I wrote that hints at this “Stepping into the Shallows”. I spent years believing I needed to be in the competitive world of branding, marketing and advertising. Prior to the launch of BlueRio Strategies - my coaching and consulting firm, I was recruited to work at one of the nation’s top advertising agencies, Deutsch. They had noticed my ability to bridge the gaps between clients and in-house creative talent, from my former work in helping to launch a unique organizational model for an Ophthalmic Surgery Center in New York City. Yet something was missing so I went on to work at a museum in a non-profit capacity as Director of Marketing and Public Relations. Yet other staff members (not my direct reports) were always coming to me for advice. I also found myself strategizing, brainstorming and problem-soling with colleagues up and down the professional ladder, so-to-speak. At a certain moment and ethical situation presented itself and that is when I knew my path had to change. My path was about helping others transform – helping them move their visions into reality. And so in 2004 I began my consulting and coaching firm. On a personal and professional note I am often tapped to lead presentations and keynotes regarding adversity - conflict management and strategic communications. I am an assault/car-jacking survivor and have experienced several more traumatic incidents in my life, as well as have a sister with special needs. My life calling while mostly focuses on supporting professionals, leaders and their organizations - also is to support anyone facing traumatic experiences, transitioning from one place in their life to another and to support people in finding their highest potential and living it to the fullest. In addition to my training as a coach and my study in IPNB, my certificate in conflict resolution and being
What types of customers have you worked with?
Middle Managagers Executives Small Business Owners Professionals in Career Transitions Companies hiring Speakers for Leadership Retreats Veterans Coaches Nonprofits
What advice would you give a customer looking to hire a provider in your area of work?
Ask detailed questions. Also offer an explanation of your expectations so both you and the pro understand the parameters of the project.
What questions should customers think through before talking to professionals about their project?
Confidentially - Credentialed and Certified Coaches MUST adhere to code of Ethics Expectations and time-lines Budgets