What makes a good logo design?

A good logo is an easily identifiable, memorable image that represents your brand. A good logo design aligns with your business model and expresses your company’s core values. A good logo design is simple, appealing, and easy for customers and viewers to quickly process. Some of the key components of a great logo are type, color palette and design. The scale, font and arrangement of the text you select will all make a difference in the feel and representation of your brand. A graphic designer will help you home in on the colors that best represent your identity and help you keep the color palette simple. The design of your logo includes the shapes you select and the way the color and type are arranged together. Investing in the services of a professional to create your logo design is likely a smart investment for any size business. Nationally, the average price range for a logo designer ranges from $170 to $250.

How much does it cost to create a logo?

Logo design is an important part of your company’s brand development. More than an image with text and color, a logo communicates the tone and personality of your company to your potential customers. Hiring a graphic designer with an appealing portfolio and quality reviews is a solid start to creating a winning logo design. The cost to create a logo can depend on how in-depth the marketing and design services you request are. Designers can create one logo in multiple formats (horizontal, vertical, etc.) to fit both your website and social media platforms, they can create a variety of designs for clients to select from, or they can create multiple logos for one client who needs branding for more than one venture. Logos may be text-only, text and image, or image-only. Many designers and design firms charge by the hour for their services, while other companies offer packages bundled with design services. Here are some examples of cost:

National average cost to hire a logo designer: $170-$250.
Average hourly rate for a freelance marketing consultant: about $150.
Tiered pricing for logo design packages from one firm:

Package One: $200 for three logo concepts, three rounds of revision, and a variety of format and color end designs.
Package Two: $350 for 10 logo concepts, unlimited rounds of revision, and a variety of format and color end designs.
Package Three: $550 for everything included in the Package Two, plus business card design, letterhead design, social media graphics and an email signature.
Package Four: $850 for everything in the Package Three, plus custom brand guidelines, which outline a strategy for creating a consistent branding in the client’s business.

Andrew M.

Verified review

We are very happy with the logo product that Elias developed for us. We asked for a good amount of revisions in order to get exactly what we wanted. The end product was very creative and fit exactly what we hoped for. Elias was very responsive, often responding within minutes of our communications. We would recommend Transformed Design for any logo needs.

Reed C.

I'd highly recommend A Creative Experience for your next project. Frank and Susann helped me design my logo for my small business and they were so easy to work with. Very attentive, quick to respond, and the cost of the project was very reasonable. Will use again!

David J.

BDC is a great team coming up with a workable if not loveable logo design. Choon Lee has great insight for first time entrepreneur, and asks the right questions on what your logo should reflect. I look forward to what my websites will look like and perform in the near future working with BDC.

Ramos S.

I really appreciate what Sabina Islam and her team did to launch my first children book. She kept giving me suggestion discussing different aspects of the Illustrations on different pages. The details on the design for each page were outstanding and highly creative. Also Sabina Islam took care of everything from creating logo, business cards, stationary, rack cards, printing, website development, hosting domain registration, organic search engine optimization and online marketing. When everything was completed I was just ready to promote my book. I am very happy that I found her. I really appreciate her honest endeavor.

Genevieve R.

Ahmed was great to work with. Excellent communication as well. He designed my logo & business cards which turned out to be exactly what I was looking for! I love the design. He was able to provide several mock logos to choose from & used the right shade & amount of color. I highly recommend him! His prices can't be beat either.

Donovan L.

Sazan5Designs was great to work with. Right off the bat, he engaged me about my logo design and made a great effort to understand my concept. He provided me with drafts of the logo as he developed it, making sure that his work aligned with my vision before moving too far along. He was proactive in his communication and was responsive to my questions and ideas. I never once had to follow up with him. I would hire him again and would recommend him to other people that are looking for a logo design.

Victoria C.

Alexis designed the logo for my online shop and the whole process was fantastic! She was super quick to respond and answered all my questions. She listened to everything I wanted and delivered an amazing product! I will definitely have her help with the next project!

Jake N.

Major did a fantastic job designing my logo! I couldn't be happier with the final product and the experience in general. He was willing to meet in person and communication was on point and everything was done in a very timely fashion. I can tell he has a passion for what he does and is very creative. I will without a doubt recommend him to anyone that needs a good graphic designer.

Shani V.

Allen did a great branding logo and website for me. He captured the style and look that I wanted. He is an amazing designer and branding expert! He is professional and completed my project on time, and on budget. I highly recommend Allen!

Jennifer D.

Jordis' professionalism is great. She worked eagerly to develop some preliminary logo and design work for my company - a children's entertainment brand. She has a gift for understanding the client's need and for working as a partner in helping the client achieve long term goals and satisfaction. She is capable of providing good designs that embody the client's vision and she is very willing to take suggestions and modifications in order to get the best possible result. I recommend her.

Rosette Stephanie B.

I am a small business owner who is looking into expanding into the shoe industry and wanted some shoe mockups with my logo and brand colors. Working with Zeke was definitely an amazing experience. He knew how to take my ideas and create them into exactly what I was looking for. It takes real skill to be someone who can bring creative ideas to life!He was so gracious with my feedback and I truly looked forward to every revision he made. Definitely looking forward to working with you for more projects!

Terrence T.

I loved the professionalism, timeliness, and work quality of his work. He really made it creative and just did spectacular work! I would refer him to everyone that is looking for any type of graphic design!!

Nicole H.

My website (bodymeltdiet.com) was in need of a new website make over because my previous web design was in poor shape. I took the time to contact a few website builders and they all sounded the same or worse. All Star Promotions took the time to listen to me and find out what I wanted and then also suggested what I needed. This was very important because what I wanted was not what I needed. They showed my how to make my site not only beautiful, but effective. I can't tell you how happy I am that I choose this company to rebuild my website and I highly recommend them to anyone who needs their service. P.S. I was extremely please with the extra services they gave me free of charged to help my site be even more effective.

Kristine E.

Mark Bench is a mom and pop construction I hired to do some improvements at our little home in Bixby Long Beach. I had some plumbing, some electrical, room renovation with new doors and windows and Garage improvements including Garage doors installed. I wish I can show pictures to show how happy I am with their work. These guys are professional and knows what they are doing. If you want fast and neatly done job, I recommend these guys.

Donna C.

Los Angeles Web Design gave me a logo I am proud of. I can’t even begin to tell you how many people compliment my company on our logo and flyers . They dominate the web design game!

Tammy L.

Click Media Co. offers a full range of branding products – not just logos. From social media to presentations to branded letterheads, I have used them for almost everything related to my business. They have great rates and have been very easy to work with! I highly recommend. Mitchell will take great care of you! - Tammy

Sameer A.

I am a small business owner and modernTECH and their impressive services have been a fundamental attribute to the success of my company. Their solutions to my issues are just outright phenomenal and their sense of business operations are eveident throughout all of their work. They’ve helped my business grow significantly and I’ve reached out to them for every project I’ve needed assistance with, from logo and graphic design, exterior window signs, website design, and even the creation of a mobile app. I don’t know what I’d do without them and I will definitely continue to utilize them as my business continues to grow. I would WITHOUT A DOUBT recommend modernTECH to ANYONE in need of any assistance.

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