Introduction: Everywhere you go, Americans are comforted with the fun all American Favorite, a staple of "fast food", the hot dog. Nana's Heavenly Dog's decided the tradition was fading and wanted to keep it going, while adding the flare of a new decade to it. Thus Nana's Heavenly Dog's was born. Our vision became a reality when the economy went south and job security went out the door. Being long term entrepreneur's Nana's Heavenly Dog's scraped up the money to get their first hot dog cart. The road to success was not easy, or even paved, as we had read. Yet with success as the only option we focused on the enjoyed the journey. We wanted to be a company that not only had happy customers but gave back. We took a back-road approach to our new business. We actually listened to our customers and offered incentives for their feedback. It was a new decade and the age of the internet was HUGE. Facebook's movie "The Social Network" was blockbuster hit. We decided we needed to leverage the power of FaceBook and the internet. We offered our customers their next meal on us if they talked about us, whether good or bad". After all press is press. We were quickly becoming a household name. The only catch for lunch on us was they needed to bring in a screen shot of their post, and friend us, or they could add us on Nana's Heavenly Dog's and post right then from their mobile device and get 50% off on the spot. They simply needed to include our name and location, what time we closed and URL to our website.