FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
t The Floor Store, we believe great flooring should come with honest pricing and exceptional value. As the Bay Area’s largest flooring retailer, we leverage our industry relationships and buying power to offer competitive pricing on the highest quality flooring products — without sacrificing service or expertise. We offer frequent in-store promotions, seasonal discounts, and special financing options to help make your flooring project more affordable. Plus, because we stock so much product locally, we’re often able to pass additional savings along to our customers — especially on in-stock specials. Our pricing is always transparent. No hidden fees. No surprises. And our experienced team will work with you to find flooring solutions that fit your style and your budget.
- What is your typical process for working with a new customer?
At The Floor Store, we make the flooring process easy, enjoyable, and stress-free — from inspiration to installation. Every project starts with a conversation. Whether you visit one of our nine Bay Area showroom locations or contact us online, our experienced Design Consultants take the time to understand your style, your space, and your needs. We’ll guide you through our extensive selection of flooring — including hardwood, luxury vinyl, carpet, tile, and more — helping you compare options, explore samples, and find the perfect fit for your home and lifestyle. Once you’ve found your dream floor, we’ll provide a free estimate and, if needed, schedule an in-home measurement to ensure accuracy. From there, our professional installation team takes care of everything — from prep to clean-up — with expert craftsmanship and attention to detail. We also offer custom area rug fabrication, design tools like room visualizers, and a project checklist to help you prepare every step of the way.
- What education and/or training do you have that relates to your work?
Flooring isn’t just our business — it’s our family legacy. The Floor Store was founded in 1986 by Larry Flick, a third-generation flooring expert who grew up in Dalton, Georgia — famously known as the “Carpet Capital of the World.” With over 39 years serving Bay Area homeowners, The Floor Store has built a reputation for expertise that you simply won’t find at big box stores. Our team of Design Consultants and professional installers undergo continuous training on the latest flooring products, trends, and installation techniques to ensure every customer receives knowledgeable guidance and expert service. We are proud to be Diamond Certified since 2008 — a recognition awarded only after independent customer surveys verify exceptional quality and service year after year. From understanding the craftsmanship behind hardwood to knowing the best waterproof flooring for busy homes, our team brings decades of real-world flooring experience to every project. When you work with The Floor Store, you’re working with true flooring specialists dedicated to getting it right.