Goodfriend Color Design

San Francisco, CA

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About this pro

How does your business stand out?

I am a Certified Architectural Color Consultant for residential and commercial properties. Because I know how challenging and sometimes overwhelming it can be to select paint colors, I became a certified specialist so I could work with folks to make the best choice for them! Now I'm knowledgeable in the science behind choosing colors in addition to using my intuitive vision. My 16 years as an interior designer is very useful for color clients. Often they want assistance with window treatments, flooring and furnishings to accompany their newly painted home or office. I am passionate about working with and truly listening to people and was a licensed therapist for 20 years prior to becoming a color and interior designer.

What do you enjoy about the work you do?

I love working with my clients collaboratively to enhance the look and feel of their homes. As we discuss possibilities to transform their space, I can visualize the outcome...the exciting process of making and enjoying the changes. It truly excites me to witness the joy of my clients.
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San Francisco, CA 94114

Years in business


Number of employees


Times hired on Thumbtack



19 Reviews
  • Leslie G. May 7, 2017
    Interior Design
    Verified Review
    She read my taste very welll and had really good ideas. I took her up on all of her suggestions.
    Rachelle G. Jun 15, 2017

    Thank you Leslie. I hope you've been happy with the colors we chose for your home. How is that highlight color working out for you in the dining area? My best, Rachelle

  • Kirk L. Feb 26, 2017
    Interior Design
    Verified Review
    Kindness, Patience, and Simply Great Work
    My wife and I hired Rachelle to help pick-out new colors for our apartment, as well as re-arrange the space to take better advantage of our small apartment. She was incredibly thoughtful, patient, and helpful. We enthusiastically recommend her.
    Rachelle G. Mar 17, 2017

    Thank you for your review Kirk. I enjoyed working with you and Maryanne and would love to see your completed project. Eager to hear what color you decided upon for your bathroom. Any chance? Hope all is well and that you're enjoying the changes. Best!

  • Wendy N. Dec 20, 2016
    Interior Design
    Verified Review
    Knows her stuff!
    I enjoyed working with Rachelle and the colors we picked for my place are perfect. I couldn't be happier. Next step? Furniture! I look forward to an ongoing working relationship with her -- she's very trustworthy and knows her stuff.
    Rachelle G. Dec 20, 2016

    Thank you for your review and for emailing me 'after pictures' of your freshly painted living room/dining area and kitchen. I'm so happy to hear that you are pleased Wendy!...And that you decided to paint before the Holidays...what a treat. Hope your transition into 2017 is beautiful. All good wishes.

  • Kristie R. Dec 5, 2016
    Interior Design
    Verified Review
    Simple, fast help identifying colors for several rooms.
    Rachelle G. Dec 11, 2016

    Kristie, thank you for for your review. I'm eager to hear about and see the results of our work together. Your home is beautiful. Exciting that you want to enhance what is already surrounding you. Please keep me posted! My best.

  • Renita T. Aug 22, 2016
    Interior Design
    Verified Review
    Dear Fellow Home Owners and/or Home Renovators - without exaggeration, I cannot say enough *glowing* things about working with Rachelle, who founded and runs Goodfriend Color Design. She is incredible. First, she knows her stuff ... backwards, forwards, inside out, upside down ... and she is super creative. She sees possibilities and color combinations that others don't. Second, she is prompt, responsive, responsible and generous in every way. Third, she is a true pleasure with whom to work ... she is warm, kind, funny, and understands how challenging it can be to find the right color and the right feel for a room (and a home!). I just finished having my whole home painted ... and I was on the verge of making a pretty colossal mistake in my largest room (I picked an almost-disastrous color without Rachelle's guidance ...). Rachelle patiently and gently tried to talk me out of the color; I resisted ... When she arrived to take a look, she had one more color for me to try ... and she literally saved the day. The new color was gorgeous ... and every single day I thank my lucky starts Rachelle was on my side. Without her, I'd have been very disappoint with my choice ... and we all know how frustrating (and what a bummer it is!) to feel that disappointment. I share this story because that is how Rachelle treats you - she cares. She invests in you and your home and your vision and your hopes. She reassures you ... and most of all she is honest. She won't tell you what you want to hear; she'll tell you what you need to know. She is, true to her last name, a good friend. I've told all my friends and family about Rachelle (and everyone just loves the colors she recommended!). In my opinion, everyone should hire her! Thank you, Rachelle. For everything. My whole house thanks you too!
    Rachelle G. Dec 11, 2016

    Renita, thank you for taking the time to write such a thorough and lovely review! As you know, I loved working with you and really appreciated your attention to detail and commitment to creating a home you love! Funny thing is...I feel as though I already responded to your gracious comments and was surprised to see I hadn't. Must have written to you in my 'head.' Running in to you in Noe Valley is always such fun. Thank you again, and hope to see you again soon!

  • Rita C. Feb 22, 2016
    Interior Design
    Verified Review
    Analyzed our home quickly and offered excellent advice regarding wall color and potential enhancements to the home.
    Rachelle G. Apr 4, 2016

    Thank you for your review Rita! I so enjoyed our initial meeting and appreciated being contacted by you for another. You're a joy to work with, and it's fun being a witness to your ongoing home transformations. See you again soon. Gratitude.

  • Rebecca G. Apr 28, 2015
    Rachelle is an excellent interior designer and color consultant. She helped me, a year after my daughter was born to buy new furniture and redo my living room, dining room, bedroom, and my daughter's bedroom. She was a joy to work with! She brought out and worked with my ideas; she added her own inspiration; and all of the nicest touches and pieces come from her visioning. It was a very important time in my life, and she made something beautiful happen! Her gift is especially with textiles and colors. Not only did she help me get great foundations, she did things like having a special custom pillow made for my bed which matched the upholstered bench, which is just gorgeous. The thing you get with working with Rachelle is someone who is gifted and enjoyable in making a process come out and work for you. Thank you Rachelle! Her work has brought so much lasting joy to my family's life and experience. I am now moving out of state, and Rachelle is helping me with interior paint colors for my new home.
    Rachelle G. Feb 3, 2016

    Thank you for your generous of spirit review Rebecca. It truly has been a complete delight working with you and your dear family both in Berkeley and in during your move to Colorado. Our story together continues!

  • Alex D. Apr 15, 2015
    Interior Design
    Verified Review
    We needed the right direction with interior design when remodeling our house. We didn't want Rachelle to tell us exactly what needed to be done, we wanted to be pointed in the right direction. Rachelle did an excellent job! On time! With confidence! Rachelle's strongest expertize is choosing colors for different rooms. It is amazing how the colors flow from one room to another. We absolutely love our new home! Thank you Rachelle.
    Rachelle G. Feb 3, 2016

    Alex, I loved collaborating with you and Lisa as we transformed your space into a beautiful, colorful home. I particularly enjoyed our candidness with one another as we achieved your goals. Such a pleasure. Thank you.

  • Karla M. Apr 14, 2015
    Rachelle is an awesome interior designer and color consultant! We first engaged her in 2011 for help with decorating our remodeled living room and we loved her work so much we asked her to come back two years later and help us after our kitchen remodel. She helped us select paint color for our walls and kitchen cabinets as well furniture, rugs and lighting. She also arranged with vendors for any custom work we needed, such as custom-sized cushions for the various sitting benches we have in our home. Not only were the multiple options she provided great, but she listened and was very patient with us throughout the process. Her recommendations were never crazy and I felt they were always pleasantly different from what I would have chosen on my own, but still very much within our style and desired color palette. I would wholeheartedly recommend her to anyone looking for a professional designer and would work with her again in a heartbeat!
    Rachelle G. Feb 3, 2016

    Karla, it's always fun stepping into your lovely hilltop home to meet with you and your family. When I think back to the 'before and after' of your interior design changes, it makes me smile. Great working with you each and every time. What are you going to do next?!

  • Robert G. Mar 31, 2015
    I had two other designers over to help select the right wall color for bedrooms that have two different colored burl veneer furniture that I designed and had made. I've been performing house and furniture design for over thirty-five years and no one, including myself, had a clue as to the perfect room color. Rachel hit the colors right on the mark for the perfect contrast. The rooms are exquisite. Rachel has an amazing talent for knowing what works. I have referred her to my friends who also think she is impressively talented.
    Rachelle G. Feb 3, 2016

    Loved meeting with you for color consulting Robert! Thank you for your Thumbtack review. I always welcome a call from you or someone you've referred. Much gratitude!

  • Tina T. Jan 24, 2015
    Interior Design
    Verified Review
    We originally hired Rachelle's services for one room and then decided to have her consult for our whole home. It was a great experience to go through the process with her as she helped us focus and decide about how we wanted to decorate the place. What was most helpful were her recommendations for consignment stores where we ended up getting quite a few things and some ideas on furniture pieces and positioning. What would have been great in her follow up proposal would be to have some visual images and ideas of how she d envisage the home even though I understand this would have required more work on her side. Thank you Rachelle for your help!
    Rachelle G. Feb 3, 2016

    Thank you for your feedback Tina. I'm so glad our meeting was productive for you and that you found furnishings that enhanced your home. The light in your space is so spectacular! I would have been happy to send you images and layout, had you requested. You are correct that there would have been an additional fee because of the design time required to create a document for you. Thank you for understanding my position. I do hope you are loving your home. All the best, and thanks for your review.

  • Beth H. Jan 10, 2015
    Interior Design
    Verified Review
    Rachelle was very friendly & listened well. She took our style & needs to help improve our space. We connected well-we had similar personal experiences. She's a very wise, compassionate lady. Her decor ideas were excellent & she followed up with an email. We loved her & recommend her 100%.
    Rachelle G. Feb 3, 2016

    Thank you Beth. What a lovely review you wrote. I enjoyed meeting with you both and hope ALL is going well for, home, family, life! My best to you.

  • Jean L. Oct 26, 2014
    Rachelle has an astonishing eye for just the right color for each room she's working with. She was helping me with finding "the" color for my kitchen. I had already rejected three possibles. She helped me find the perfect one. It looks wonderful. I never wish I'd chosen something else. I was recently in a home in San Francisco. The color in the dining room was perfect. It was Rachelle who had worked with this family.
    Rachelle G. Feb 14, 2016

    Thank you for your review Jean. I'm so happy that you love the color of your kitchen. It was fun working with you on the selection of the unique breakfast room cabinet you selected. And the lighting for both your kitchen and breakfast area highlights all the changes you made in the renovation of your kitchen. Look forward to visiting you in your home again!

  • Jody G. Oct 20, 2014
    Finding Rachelle was great luck for me. I needed to figure out my living room with a mix of inherited antique wicker and more recent purchases. Rachelle figured out the space planning and then pulled it all together with amazing new fabrics. She's fun to work with and the room reflects who we are. She knows great service people to finish the project. She helps you find your design 'voice'.
    Rachelle G. Apr 4, 2016

    Jody, thank you so much for inviting me into your home to collaborate with you on the redesign of your special antique furnishings and other changes. You are a delight to work with and to know. Truly!

  • Rodney H. Oct 13, 2014
    I've worked with Rachelle for a few years now and I just have to say that she's a wonderful designer. She's patient. She listens. AND she has a great eye! What more could you want in a designer?
    Rachelle G. Apr 4, 2016

    Rodney, it continues to be wonderful working with you...and fun too! Your grace in being available to me and my clients is so much appreciated! Looking forward to more. Thank you!

  • Walter V. Sep 22, 2014
    As chair of a beautification project at Rachelle’s and my daughter’s high school, I wanted to express parent appreciation to the teachers by creating a lounge that was inviting, relaxing and warm. I knew I needed help with this and entrusted Rachelle with the design of the project. Collaborating with Rachelle was a true joy. She selected warm colors of paint for the walls, durable carpeting for the floors, beautiful fabrics for the chairs, and resourced tables through the Internet, all within our minuscule budget! The lounge has been transformed and the teachers love it! Rachelle has great taste, knows how to listen well, and has a warm personality…all key ingredients for a good designer to guide anyone through today’s labyrinth of choices
    Rachelle G. Apr 4, 2016

    Walter, I find myself missing those days collaborating with you over colors, carpeting and other design for the teacher's lounge at SOTA. Lots of work, lots of fun and wonderful outcome. Thank you for inviting me to be a part of the project.

  • Meg R. Sep 17, 2014
    We asked Rachelle to help us create a dining room in a small space we had just added to our home. In our first meeting with her, Rachelle's skillful questions & comments helped us see what we really wanted…not what we thought we should want! We ended up with a magical, glowing, warm sunroom that has become our favorite room in our house. Along with a wonderful sense of color, function and design, Rachelle truly has an almost magical ability to collaborate with her clients to find their own aesthetic "voice." We'll never make another design decision without her input! -----
    Rachelle G. Apr 4, 2016

    Thanks for your review Meg. Boy, it seems like long ago that we sat and collaborated about transformations to come! Thank you for bringing me into your project and others since. My pleasure working together.

  • Abigail S. Sep 15, 2014
    Rachelle is great to work with because she listens to the clients needs – design, function, and budget – and adds her own unique flare to the project. Our home is now a cozy, inviting space. Great experience! Abigail Stricker
    Rachelle G. Apr 4, 2016

    Thanks for your review Abigail. I loved working with you in your family home and have continued to be grateful for your asking me to join you in other home projects. Always fun collaborating with you!

  • Stephen P. Sep 15, 2014
    The color palate Rachelle created for our home has literally transformed how we feel in our living spaces. She has an uncanny way of tuning into what is just right for a space, a room, as well as the flow between rooms. We are thrilled! Working with her was an extra bonus, she's enthusiastic, responsive, supportive, and tunes in so well to the feelings and sensibilities of others. Rachelle is without a doubt not only the best designer we've worked with, but also the easiest and most connected.
    Rachelle G. Apr 4, 2016

    Thank you Stephen. I appreciate your very generous review. You know how deeply I love working with color. I derive such pleasure from witnessing clients satisfaction and whole-being transformation being surrounded by colors that feel good to them. It continues to amaze me how color truly affects our well-being. Much gratitude!


What education and/or training do you have that relates to your work?
I am a Certified Architectural Color Consultant (CACC), trained and mentored by Teresa Tullio of The Business of Color. She provides ongoing levels of training throughout the year to increase student's skills. We have the opportunity to stay 'current' on the science of color and its effect on human's emotional and physical health. I also stay current as an interior designer by taking seminars and am always reading and researching changes in design.
How did you get started doing this type of work?
I'm a big fan of honest, authentic self-expression...both inside and out! For many years I had been a psychotherapist (the inside part) and in 2000 I made a decision to also work with people to express themselves in their environments (the outside part). It meets my creative needs and clients appreciate the melding of the two.
What types of customers have you worked with?
Clients who wish to have a professional assist them with choosing colors they will love living with. Residential interior design...anything from assisting folks to work with what they already have in their homes but change the layout. Perhaps a piece of furniture or new pillows is all that's affordable or needed. That works to change the 'feel' in a room. On a larger scale, designing entire home color palettes, furnishings and window treatments. There is no 'most common' job really. It always feels fresh and new to me.
Describe a recent project you are fond of. How long did it take?
Clients of mine from a few years ago requested that I come back and help them with their newly expanded kitchen/family room/sun room. I created a color palette for the cabinets and walls, created back splash tiling, selected counter tops and window treatments and helped them with the selection of furnishings and lighting. It was such a fun job with an outstanding outcome!
What advice would you give a customer looking to hire a provider in your area of work?
Select someone you feel comfortable with and one who absolutely listens and responds to you! Changes can bring stress...even though it's positive change...Make certain your designer can calmly 'ride the wave' with you! Ask a lot of questions and see how your potential designer responds to them and you.
What questions should customers think through before talking to professionals about their project?
Each interior designer and color consultant works differently...and all have strengths as well as blind spots or may not be as informed in one particular area of the trade. I want you, as the client to speak up with your questions or concerns. If I do not know the answer, I promise you I will search for a resource who does. And then I will follow up with you. Get what you want in your search for an interior designer and/or a color consultant.