Introduction: Love. We seek to serve as conscientiously, and consciously as Love Herself would serve, so we tend to have a very high degree of intuitive/analytical balance--the balance that separates good work from great work. Additionally, we love what we do, and that gets down to making sure everything we do hits that "sweet spot". Ultimately, and consistently, we produce results people like listening to repeatedly.
Having final outcomes that motivates people to repeatedly listen to our work.