FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
I offer flexible pricing based on the scope of your project and goals — whether it’s a one-time setup, a short campaign, or ongoing monthly management. There are no hidden fees. All pricing is clearly outlined up front, including what’s included in the service and what results you can expect. I provide both flat-rate packages and hourly options, depending on your needs. I also offer discounts for long-term contracts or bundled services (like running both Google Ads and Meta campaigns together). For startups and nonprofits, I’m happy to work with reduced budgets where possible. Transparency is key — you’ll always know exactly what you’re paying for, and how it’s performing.
- What is your typical process for working with a new customer?
Every new client relationship starts with a clear conversation. I begin by learning about your business goals, your audience, and any current or past marketing efforts. From there, I conduct a thorough audit (if applicable), identify quick wins, and map out a custom strategy that aligns with your budget and objectives. The process typically looks like this: Discovery Call – Understand your goals, challenges, and target audience. Audit & Research – Review existing campaigns (if any), competitors, and market opportunities. Proposal & Strategy – Present a detailed action plan with budget recommendations. Launch & Optimization – Set up or refine campaigns, test creatives, and monitor performance closely. Reporting & Communication – Provide transparent performance updates and adapt the strategy as needed. My goal is to make things simple, measurable, and effective — so you always know where your money is going and what it’s bringing back.
- What education and/or training do you have that relates to your work?
I have over 18 years of hands-on experience in digital marketing, with a strong focus on paid search, social media advertising, and performance strategy. My formal education includes a bachelor’s degree in communications, but most of my expertise comes from real-world results — managing multi-channel campaigns for companies like Google, Microsoft, and Macy’s. In addition, I’ve completed advanced training and certifications in Google Ads, Meta Ads, and Google Analytics. I stay current with platform updates, algorithm changes, and emerging tools to ensure every strategy I implement is both modern and effective. Digital marketing is constantly evolving — and so am I. I invest in continuous learning to keep my clients ahead of the curve.