What should the customer know about your pricing (e.g., discounts, fees)?
My training is done in a program I call the "Series". The cost is predicated on certain variables:
1) Where the training takes place,
2) How often one trains with me in a week (1, 2, or 3 times)
3) How many people are involved in a session (from 1 and up to 4)
What is your typical process for working with a new customer?
Step 1: Sit down consultation in which we discuss where the client is presently in their fitness, where they want to go with it, and I lay out the path I would use to get them there. This initial meeting provides a lot of the answers that help create a program tailored to the client's goals, current fitness level, capabilities, available schedule, etc. It also allows some time to create report with each other :)
Step 2: The FREE Workout. This is actually Part 2 of the assessment process. For the potential client, it gives them a feel for what working with me is like. For me, I get to see the individual in action...see where there are strengths, weaknesses, imbalances, etc. This is the final piece of the information puzzle that hones in on perfecting the design of the individual's program.
If after these first 2 parts, we both decide we are a good fit to work together...
Step 3: Set up an on-going schedule. All of my packages are set up in 4-week blocks, which is considered one training phase. I do NOT do contracts or lock anyone in past 4-weeks. I only want people that love the work we do together and are committed to our training. With that said, all current active clients days and times slots are considered theirs' until they decide to stop training.
What education and/or training do you have that relates to your work?
Although I was at the top of my class at Springfield College for Health/Fitness and...
Although I am/have been certified through multiple nationally recognized organizations...
I can honestly say that the bulk of usable information that I have learned has been through my own studies, researching out information, and 20+ years of in-the-trenches work experience.
In my first 5-10 years as a personal trainer, I remember thinking how smart I was...how I knew so much. But as I look back over the last 20, I can see that there wasn't a time when I ever stopped learning.
And exercise science keep evolving!!!
The more the science of fitness keeps evolving, the more I will continue to learn. In fact, one of my daily personal goals is to learn something new.
My continuing education NEVER stops. Never gets stale...Never goes stagnant.
How did you get started doing this type of work?
I have always had a passion for fitness. From my early school days, I was very active in my own training, competitions, and acquiring as much knowledge as I could.
A week out of college, I was contacted about a personal training/fitness director job at a new health club. I took it thinking that I just would earn some money until I found my path.
Well...my path found me.
I loved helping others. I loved transforming bodies. And I loved changing lives. Coupled with my passion for fitness, I found my life's calling.
What types of customers have you worked with?
The VAST majority of people I work with are looking to lose weight and firm/tone their body...a total body transformation.
Almost 55% of my clients are women in the age range of 25-55 looking to burn fat, lose inches, and become more toned and defined.
35% of my clients are busy businessmen looking to get in close to their ideal, Adonis-like physique as possible.
Recognizing early on that this was going to be my most abundant demographic, I have dedicated my career to becoming completely educated in this process and honing in on the most efficient means to produce incredible body transformation outcomes.
Describe a recent project you are fond of. How long did it take?
I have too many Success Stories for me to just pick out one. What I can tell you is this...
I have had clients that work with me for only a few months (they get a little education, the program, and go off on their own) and I have had clients with me for over 18 years.
The vast majority of my clientele has been with me for over 2 years. The reason they stay so long?
They love the energy I bring to the session, they love the accountability, they love the motivation and inspiration, they love the extra push I give them, they love the variety of training from month to month (most don't realize how many different techniques there to advance through that help speed up the progress and make training more fun/interesting)...and they love the RESULTS.
Client retention says a lot about a trainer. That is something else you should look into when deciding who you are going to work with.
What advice would you give a customer looking to hire a provider in your area of work?
Do your research. Ask for references or check for testimonials and real world proof of success and satisfaction. And...try before you buy.
What questions should customers think through before talking to professionals about their project?
How long have they been a personal trainer?
What is the trainer's work history? (If someone jumps around work place to work place in this industry, it's usually a red flag)
What do I get for my investment? You shouldn't just get some workouts. You should be getting a COACH!!!
Are workouts 30 minutes, 60 minutes, or other?
Does the trainer provide true one-on-one sessions or are they more small-group in nature?
What is does a typical training session consist of? If the trainers is going to stick you on a piece of cardio equipment for 10 minutes (or more) of your session, you are wasting your money.