Introduction: Creating "pop" music, whether a capella, acoustic, electric or EDM, requires a deep affection for and a broad imagination to create, coupled with an experienced musical engineer with contemporary and futuristic pop sensibilities to record, produce and mix a successful release.
Finally, "mastering" (which determines the music's impact on the radio and over the Internet) is incredibly important -- making the music "pop." I make pop music in the Pop Shop. I come to you, where all your rehearsing, comfort zones and creative processes took place. It is where pop is made!