The Makeup Guy

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About The Makeup Guy

A professional makeup artist for over 15 years, Norman Sands offers expertise for television, photo shoots, productions, print education, editorial work, celebrity appearances, bridal assignments, fashion shows and theater productions.

Over the years, Norman has perfected his craft and created his signature look of fresh, translucent skin and polished, timeless beauty and specializes in ethnic beauty.

Norman has also adorned the faces of celebs like Leighton Meester, Cyndi Lauper, Jeanette Lee, Tracy Anderson, and Catt Sadler; models like Elaine Irwin, Chanel Iman, and Rose Cordero; and sports figures like Dario Franchitti, Tamika Catchings, Abby Wambach, Alex Morgan and Hope Solo.

Norman's philosophy is simple: "enhance and embrace your own unique beauty at any age."

Norman lives in Chicago and is available for freelance assignments and offers airbrush, group makeup master classes, private consultations and wedding makeup for groups of any size.

Fees are as follows:

- Basic application on location $250/hour
- Makeup parties, master classes and makeup lessons and instruction offered
- Lash application (individual or strip) included

All makeup trials have a charge of $150.

Travel time and parking fees have additional fees.

Read his latest discoveries on his lifestyle beauty blog.

For inquiries, visit my website for my email link and contact number.


Chicago, IL 60647

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Question and answer

Q. Describe the most common types of jobs you do for your clients.

A. I do wedding parties, brides, master classes, celebrity appearances, photo shoots and makeup for television. I also consult clients in creating a makeup look to fit their lifestyle.

Q. What advice do you have for a customer looking to hire a provider like you?

A. Research potential makeup artists online.
Ask your friends and family for recommendations. Look at their work and see if it's the type, style and quality that you are looking for.
Ask questions and give as much specific information on what you are seeking (time, location, services, how many clients, what time you need to be ready by, etc.). Ask how long the service should take per person. Check out the artist website or portfolio.
Brides should always do a run-through if possible.

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. There is a wide variety of people who claim to be makeup artist. Be sure to research the artist.
Do not assume that all hair stylists are makeup artists or that all makeup artists are hair stylist (there are people who can do both).
More makeup is not better.
Heavy makeup is not required.
False lashes (individual or strips) enhance and add glamour to any look... and can look natural.
Foundation should always match the skin perfectly.

Q. What questions should a consumer ask to hire the right service professional?

A. How long have you been a makeup artist?
May I see your work?
Do you have a website?
What brand of products do you use?
How long does it take to do the service?
What services do you offer?
What is your signature look?
What is your makeup philosophy?

Q. Why does your work stand out from others who do what you do?

A. Hopefully my work and reputation speaks for itself. Over the years I have learned how to perfect fresh translucent skin and polished timeless beauty.
15 years of diverse and celebrity experience and airbrush available.

Q. What do you like most about your job?

A. I am lucky enough to have a career that matches my passion. I love helping people look and feel better about themselves. It is an honor to be part of someone's special day.

Q. If you were advising someone who wanted to get into your profession, what would you suggest?

A. Learn as much as you can. Research the internet and books on makeup. Replicate your favorite looks and practice on your friends. Take photos of your work to track your progress and share with others. Start wherever you are. Work at a cosmetic counter- it is the best place to learn the basics. Become the person that your friends turn to for makeup. Network with people you admire.

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