Your website is often the first thing your customers see when they’re searching for a business or service on the web. As the face of your organization, your website needs to be attractive and functional, offering the latest features that users now expect. To plan and design a site that both reflects your company’s mission and values and appeals to customers takes a professional web designer. While free online services can help people set up websites, web designers can provide a unique solution made specifically to meet customers’ personal or business needs.
Most web designers offer a wide variety of services to make your website aesthetically pleasing and easy to use. Modern web design must be mobile-friendly and scalable, capable of expanding to include a blog, social media sites, and even video streaming; web designers are experts at integrating various web technologies. They can build the site, add functionality, test it, launch it on a live server, and track and maintain its performance.
In addition to web design and graphic design, some web design providers also offer development and security services, including search engine optimization (SEO), social media marketing and management, logo design, site maintenance, domain registration and hosting, protection against malware, and digital marketing and content services.
Grants are available to nonprofit organizations, for-profit businesses that qualify for government grants, and individuals who qualify for foundation or government grants. Hiring a good grant writer can help you gain funding in your chosen field. According to the American Grant Writers’ Association, grant writers can help you research potential grant opportunities; write grant proposals, create budgets, and build budget narratives; review written materials before you submit; prepare a business plan; analyze your organization for grant competitive qualities; prepare research grants; help with 501(c)(3) applications for nonprofits; and more. Investing in the right grant writer could result in a financial win for your organization. Generally no licenses or certificates are required to be a good grant writer, but you may want to find a grant writer who has been certified (not just received a certificate of completion) by a reputable organization such as the Grant Professionals Certification Institute. Qualities to look for in a good grant writer include:
- Proven success writing winning grants, especially in your target area.
- Strong writing skills.
- Strong math skills and demonstrated proficiency with budgeting.
- Careful attention to detail — brilliant grant proposals may be rejected just for formatting errors, so you want someone who follows instructions explicitly.
- Expertise in your target area.
- Punctuality and good communication skills.
A professional web designer creates the look and feel of your website, collaborating with you to choose colors, creating logos and other branding materials, establishing page layouts, and creating sample pages. An important part of web design is making sure the site is functional, meets your goals, and is easy for users to navigate. When you’re looking to hire a web designer, start by reviewing the person’s portfolio. Look for samples of work that match what you envision for your website, including experience building the types of pages or features you want. Make sure the web designer is familiar with your industry and understands both industry trends and web design trends — an old-fashioned or out-of-touch site will turn customers away rather than intrigue them.
Because web designers tend to work as freelancers on a project basis, they must be excellent communicators, willing to manage their own work, and available on your schedule. Some critical skills, such as working collaboratively and responding enthusiastically to feedback, aren’t core to good web design, but make working with a web designer much easier. Finally, look for a web designer who has cross-functional knowledge, such as understanding marketing and conversion rate optimization in addition to web design.
The average cost for hiring a web designer varies greatly depending on the scope of the work, which may range from building a site from scratch to rebranding an existing one, as well as the amount of content and graphics the designer will create. In general, the more complex the project, the more time the design agency will have to spend. Because web designers often work on an hourly basis, the longer the project, the higher the costs; you can count on the web designer spending at minimum 10 hours to create a very basic website with just a handful of pages with few elements. Prices also depend on the designer’s skill set, the process, and the company’s rates. In general, the national average cost for a basic website package starts at $500, but a customized website can cost as much as $2,000 or more. Here are typical average hourly rates, broken out by the complexity of the work:
- Basic layout and user interface: $15-$40 per hour
- Content management system design: $20-$50 per hour
- Custom website design with custom code: $45-$75 per hour
You’ve determined that the best way to create a professional, modern, mobile-friendly new website is to hire a professional web designer to build it. To hire the best person for the job — and to get the web design that best fits your company’s identity — it’s important to ask a few key questions:
- What’s the scope of the work? Will the website be basic with just a few pages about your company, its services, and contact information? Or will it also have an e-commerce section for online shopping, a blog, or content for visitors to download? Before you hire a web designer, make sure you have a thorough, specific list of the components you must have the designer include in the web design.
- What do you want your website to look like? Consider websites that are similar to the one you’d like to build, ideally in the same industry or serving similar types of customers. Build a set of examples of types of pages, design aspects, and website features that you can hand off to the web designer — the person you hire should have experience creating websites with the features you want. If they don’t have the right skill set, they’re not the right pro for you.
- What’s the web designer’s start-to-finish process? What will the final deliverable be? Before you hire someone, make sure their availability works with your timeline and that their process meets your expectations. Most important is finding a web designer who will work collaboratively with you to create a successful online presence.