What is a personal shopper?

Personal shoppers take the pain out of having good fashion. Personal shoppers are paid professionals who work with women, men or children who need style assistance. If you are stuck in a fashion rut, are unsure how to dress in a way that flatters your body, need to revamp your image, or want a more professional career look, personal shoppers can help. Personal shoppers identify the look their client wants to achieve and purchase the necessary clothing and accessories to achieve it. The process often begins with an initial consultation with the client to understand their style goals. This consultation may include a closet “audit,” an assessment of the client’s current wardrobe to see what items can be eliminated and what must be purchased to achieve the desired style.

The client and the personal shopper can shop together, selecting items as a team. The personal shopper may also shop on behalf of the client, then bring all items to the client for a final decision. A third option is pre-shopping, where the personal shopper reaches the store(s) ahead of the client and sets aside clothing for the client to try on, expediting the whole process — a win for anyone who hates spending time in the mall. Personal shoppers can also be hired for one-time events such as weddings, vacations or birthdays. You can also enlist a personal shopper to do your gift shopping for you. Overall, a personal shopper is an investment in making good style choices.