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About
Hi! I'm Erica, a personal trainer and Nutrition Coach. I own and train Activate HER FiT on the East Side, in Austin. It is a female 1:1 private training studio. I focus on body transformation, Building muscle and fat loss.
As a woman of 43, I understand firsthand the struggles with staying in shape as we get older as our bodies and lives evolve. For all you women out there, I empathize with the frustration of “on-again off-again” training plans & fad diets. At Activate HER FiT, the focus is to curate a sustainable program tailored to your fitness and body transformation goals.
I would love to hop on a call and learn more about your weight loss goals to see if I can support you on your body sculpting journey!
Overview
Hired 6 times
Serves Austin, TX
Background checked
1 employee
6 years in business
Business hours
SunClosedMon7:00 am - 6:00 pm
Payment methods
This pro accepts payments via Cash, Credit card, Venmo, and Zelle.
Customers rated this pro highly for value, work quality, and responsiveness.
Exceptional 5.0
21 reviews
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Read reviews that mention:
Zoha S.
Mar 25, 2022
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Hired on Thumbtack
I’ve been going for about a month now and i absolutely LOVE THIS WOMAN!!! her energy is great and she keeps me on track, she is very relatable and one of the best personal trainers i’ve had!! 💕💕💕
Personal Training
Jenny R.
Apr 22, 2026
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From Google
Ive had such a great experience working with Erica at Activate HER FiT. She creates workouts that feel structured, approachable, and tailored to my goals - especially building full body strength and confidence in the gym. She takes the time to explain proper form and makes sure I actually understand each movement instead of just moving quickly through exercises. Im already feeling stronger and more comfortable using equipment on my own. Erica is supportive, knowledgeable, and really easy to work with. I highly recommend her to anyone looking for thoughtful, personalized training
Activate HER FiT's reply
Thank you so much Jenny! Appreciate the thoughtful reflections!
The way you show up to each session and really take the time to understand your form and each exercise is everything. You’re locked in, asking questions, and actually learning how to lift with confidence, and it shows.
I also love how you approached this whole process. You came in, got exactly what you needed out of your sessions, and then continued your journey with me through the online program I customized specifically for you. That level of ownership is everything!
I’m so excited to keep working with you and see you continue building your body and dialing in your body recomposition goals.
I’m so here for it mami 🔥💪🏽
Rajitha R.
Jan 29, 2026
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From Google
erika was absolutely amazing! i was looking for a female 1:1 personal trainer & was so lucky to find her. ive always felt a bit confused/insecure at the gym and she helped me get past that hurdle. erika is extremely knowledgeable, encouraging and just honestly just fun to hang out with too! after three months i definitely am stronger and feel a difference in my body. i have recommended her to all my friends. her gym set up is perfect. parking is easy. you wont regret taking the leap into personal training! thank you erika!!
Activate HER FiT's reply
Thank you so much Raji! This made me smile. It was such a fun three months training with you.
You came in ready to learn, pushed yourself to lift heavy, and really locked in your form. And I’ll never forget that last session going all in for your 215 hip thrust PR… you showed up for that 💪🏽
I love that you’re walking away feeling more confident and strong in the gym now. That’s everything to me. Women feeling empowered in the gym is exactly why I do this.
I love hearing this, mami ✨🥳
Lindsay F.
Jan 18, 2026
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From Google
Erica is a great personal trainer. So personable, patient, and committed to helping you achieve your fitness goals. She is very encouraging and ensures you are lifting with correct form. She is really knowledgeable about nutrition and macros and how to eat to achieve weight loss & fat loss. I loved working out with Erica. She really increased my confidence and skills with weight training!
Activate HER FiT's reply
Thank you so much Lindsay! I really appreciate your kind words. It was such a pleasure training you. I loved how intentional you were with your form and how present you were each session.
Thank you again for your thoughtfulness as well, that truly meant a lot. Wishing you continued success on your journey! 🤗
Betty K.
Nov 1, 2021
I starting working with Erica in the midst of a significant transition in my life. Needless to say, I was feeling uncertain of my future but feeling the pull towards taking back ownership of my health and fitness. I firmly believe I met Erica at the right time.
She truly embodies her mission statement of empowering women in their fitness journey. I left feeling stronger than ever both physically and mentally. I’ve had trainers before who weren’t attentive to my individual needs and offered a one size fits all program. With Erica, you can expect a tailor made program and progressive technique. She meets you where you are and helps you work towards your goals at the pace you set.
Simply put, if you don’t come in feeling like one yourself, you’ll certainly leave feeling like you can take on the world. Cheers to women like Erica. Do yourself a favor and book. In the words of Nike, just do it!!
Credentials
Background Check
Erica Medina
FAQs
What should the customer know about your pricing (e.g., discounts, fees)?
I offer Package Pricing Tailored to you! Inclusive of Nutritional Targets and Customized Weight Training Programs to get you to your goals.
What is your typical process for working with a new customer?
Talk about your Activate HER goals TOGETHER. WE go over your current habits. No Judgement! Just progress from HERE. Then you choose a program that is the best fit for you!
Once you decide on the HER FiT program, I implement a strength endurance focused Fitness Assessment at my private studio. This is to give me the data to build a program exclusively for your juice peach.
What education and/or training do you have that relates to your work?
I certified with NASM as a PT and a Nutrition Coach with Precision Nutrition.
