Quality!!! Do it right the first time each and every time will pay off in customer dividends. This business is full of fakes and frauds that takes a toll on us, "Good Folk", out here in the real pest control realm. Nothing makes my wife and I happier than solving a customers pest control woes in an expedited manor. A happy customer is a returning customer. My dad always told me be the best at what you do, no matter what field you take, and the customers will follow a good, quality person. each and every time.