What should the customer know about your pricing (e.g., discounts, fees)?
The following prices are "starting" prices and we go up from there. (We do have financing available up to $2,000.00 with 25% down)
Business Video for your Web Site = $500.00
Live Peformance Music Video = $1,500.00
High Concept Music Video = $3,000.00
Social Media Video (viral) = $1,500.00
TV commercial = $2,500.00
Day Rates (based on 10hr day, 1/2 day rate = 65% of day rate)
Director = $750
Producer = $500
DP / Camera Operator w/ camera, light kit, wireless audio = $1000 (*)
Art Director = $650
Editor / Cutter = $450
(*) Additional equipment included.
What is your typical process for working with a new customer?
We follow a basic 5 step process and communicate with our client at all points through out the process.
Development - Define video type, budget, "creative concept", work plan resouce requirements, "production" requirements. Video Treatments, schooting script, shot list, story boards.
Pre-production - Scout locations, assemble crews, reserve equipment, secure props and set dressing,
Production - Principal photography begins
Post-Production - Editing, post production (titles, motion graphics, credits)
Delivery - Output formating, duplication (as required) and final client approval and sign off.
What education and/or training do you have that relates to your work?
Over the last 13 years we have worked on hundreds of productions, including working with the likes of Jeff Man (Terminator 3), Phil Messina (Traffic, 6th Sense, Ocean's 11) and Janusz Kaminski (Saving Private Ryan, War of the Worlds) to name a few. Our work has been featured on numerous national networks and major cable network TV productions and mini-series.
What types of customers have you worked with?
We have worked with previous advertisers that include, but is not limited to; Nike, General Motors (Chevy, GMC Trucks), AutoZone, Hasbro Toys, NFL Shops, Nascar, American Heart Association, CVS Pharmacy, Walmart. We have worked with artists like Izzy Stradlin (Inducted into Rock and Roll Hall of Fame), Jewel (4 Grammy Award nominations, 27 million albums sold world wide), Fred Hammond (Grammy Award winning gospel Artist), Tracy Lawrence (8 #1 singles on the country music charts), Jason Aldean (Grammy award nominated, triple platinum recording artist)
What advice would you give a customer looking to hire a provider in your area of work?
First and foremost, is to determine what type of video it is you want to have produced. A couple of examples include, a music video, business overview, classs lecture, instructional video like a yoga or exercise. Maybe you want a TV commercial or a promotional video you can post on your business social media pages or for your business Youtube channel?
Next is to really ask yourself why you want a video? What is the purpose of producing a video? Maybe you want to increase your brand awareness on your social media pages, which you can measure in the "analytics" section of your business social media profiles. How many shares, how many comments, how many likes, how many inquiries (phone calls, e-mails, in store visits) for products or services? Maybe you want to embed it on your business landing page(s) to increase email,membership or newletter subscriptions.
One of the most important steps is to determine your video budget. The bigger your budget is, as a general rule of thumb, you can expect a higher level of production vaule from your video service provider. The type of video you want combined with the budget for you video, informs the video service provider of what they can deliver for your budget.
Some things to think about when setting your video budget:
What level of quality do you really expect to receive for your budget?
What level of quality do you really want or need for your video to acheive your "purpose" for the video?
Do you have a way to measure the results of your video's distribution, some type of analytics?
So, defining the type of video you want, why you want the video and what you are willing to spend on a video, will enable you to save time and energy in finding and select a service provider that can meet your video quality, purpose and budget requirements.
What questions should customers think through before talking to professionals about their project?
What type of video they want, the level of quality and how much they are willing to spend.