Q. What advice do you have for a customer looking to hire a provider like you?
A. Some advice when looking for a great recording experience:
People, people, people. It's ALL about the people you work with NOT THE STUDIO OR THE GEAR! I can not stress this enough. Yes the gear can definitely help, but great tools in the hands of someone who can't use them properly are useless.
At The Factory we have both. If you want it right the first time, go ahead and give The Factory Recording Studios a call!
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. How to communicate properly with the engineer and producer to get what I really want out of my experience in the studio. This is a key skill I have developed over the years and it is absolutely crucial in coming out on the other end of the project satisfied.
My goal is to establish a proper form of communication before I dive in too deep on any project so I make sure we are always on the same page. If I see that the client may be frustrated or unable to voice what they want, I stop and try to help them put into words what it is they really want. This is something that an experienced producer/engineer can do and is another of MANY reasons why working with the right people is so extremely important over the studio you work at. (Regardless of studio history, record awards, etc). Don't be misled by plaques and studio history, most of those were awarded to producers and engineers who aren't affiliated with the studios anymore and/or won't be working with you. Look into the individual(s) that will specifically be working with you. Can't stress this enough!
All recording projects are just that, PROJECTS. They are in-depth and involved and take great management and visionary skills to see them through properly. There are millions of micro decisions that need to be made each day in every recording project and it takes a seasoned producer and engineer to make the right ones all along the way. Each decision starts you down a new path, too. So any one wrong decision can be completely detrimental to the outcome of your project.
Get educated and find the right people BEFORE you dive into a recording project! For your benefit and to get what you need the first time and to avoid wasting lots of money!
At The Factory, we are big on empowering all our clients, no matter how new or how seasoned, by educating you into making the right decisions, in your best interest, in most cases, "losing us money." However, we don't see it as losing money. The happier and more satisfied you are with your project, we know you will refer others and come back next time!
While others can keep things in the shadows and suck you into a terrible experience, at The Factory, we do our best to explain everything clearly upfront and help you make the wisest decisions for your project. It's all about customer service. We spend the time it takes, meeting with you in person, on the phone, email and even text until you are 100% comfortable before moving forward! It's all about relationship and trust when collaborating on a creative process, and we pride ourselves on building that trust. If we aren't the right fit, we will recommend you to whomever we feel is the BEST fit for you!
Q. What questions should a consumer ask to hire the right service professional?
A. Find out if they are passionate about their profession. Ask questions to assess do they really care about you and your project or is just another paycheck for them.
Ask them how long they have been at it. Recording takes a minimum of 10,000-30,000 hours of experience to become entry level professional at it. If you need great recordings you must work with someone with this kind of experience.
There are SO MANY "recording studios" and "engineers" and "producers" out there that are really just tossing those terms around so loosely. Really be careful when searching for a studio and the right personnel, it's very easy to be deceived during that process. Ideally, find the right personnel first. They'll tell you what studio to use.
In summary, seek out the professional NOT the studio. The right engineer and producer will guide you to the proper studio for your needs!
Q. If you were advising someone who wanted to get into your profession, what would you suggest?
A. Get hands on experience at a place like The Factory Recording Studios working with great people in a great facility. Hands on experience and pointers from extremely experienced producers and engineers is definitely step one. That will build your foundation. From their decide what specifically you want to do with your career next.