Introduction: Shelfie founder, Sara Losonci is a Detroit native living in Manhattan for over 11 years. She graduated from Michigan State University with a Bachelor's Degree in Communication and a specialization in Behavioral Social Sciences. For 8+ years Sara worked in Publishing and Digital Advertising Technology at Hearst, Warner Brothers & Time Inc. for brands including GOLF Magazine, This Old House, Good Housekeeping, Cosmopolitan, Esquire, Redbook, Flixster and Rotten Tomatoes. Eventually, Sara ended up in the Ad Tech space and after 1.5 years, reached a point in her career where she no longer felt fulfilled, had nightmares about Excel spreadsheets and strongly disliked her work. Inevitably, Sara was laid off from two jobs in that 1.5 years and took it as a sign to move on. She
quickly had to figure out a means to support herself and afford her pricey Manhattan rent. As an emotionally stable person, it came as quite a surprise when Sara found herself in the midst of a midnight meltdown as she was feeling overwhelmed and uneasy about
the future. She desired a career that would allow her to make a positive impact on others lives while truly enjoying the work at hand. When considering what she’d do next, Sara thought about what she was great at and also how she enjoyed spending her free time. Once she considered both those things, the answer was obvious: Home Organization. Sara always spent hours on end planning apartment projects and was extremely passionate about the home decor and organizing space since she was a child. With a strong
understanding for the busy Manhattan lifestyle and first-hand knowledge of the space struggle in the city, Sara put the pieces of the puzzle together and boom, the idea for Shelfie was born. Sara urges you to invite her into your home and Treat Yo Shelf ;)
What’s the most fulfilling part of your job? The most fulfilling part of my job is knowing I’m improving people’s quality of life and creating opportunities for my clients that didn't exist before. I have a client who couldn’t have a pet in her Manhattan apartment because it wasn't safe with the clutter all around. After working with her for several weeks, she was finally able to rescue an adorable little puppy. I worked with another family who ate dinner on their couch at the coffee table every night because the dining room table was full of mail, bills and baby toys. They stopped entertaining friends because there was no room to sit. It was stressful because the coffee table was too small to fit all the dishes, serving plates, drinking glasses and silverware. They had to get up several times to get things they needed from the kitchen. Everyone ate hunched over at the coffee table making it uncomfortable to sit and have dinner together. Not only did we clear off the table, but also made a new play area for the baby next to the dining space. This family hasn’t eaten dinner on the couch since. They can sit upright and comfortably while keeping a close watch on the little one as they eat and entertain company. My work feels amazing because it proves that people trusted my organizing process and it worked.
