17th Street Records, LLC

Costa Mesa, CA

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About this pro

How does your business stand out?

WE have recorded many platinum artists, and have repeat customers not only because we are the best at what we do, but we are the best producers to work with. We take raw talent, and produce radio ready songs. In 2011, we have worked with Sublime, The Dirty Heads, Pacific Dub, and managed and produced Micah Brown (Orange County Music Awards Best Acoustic Artist of 2011) as our label's flagship artist.

What do you enjoy about the work you do?

It takes a certain type of person to succeed in the music industry. Being so, you deal with the antics of the artist type. Getting beyond the surface with the artist during the recording sessions takes a lot of work sometimes, but we end up with great friends and associates within the industry that have helped us grow into the premier music house of OC. What i like most about my job is the people that I work with, and the fact that if we do our job right, the shows are a big party for everyone.


Costa Mesa, CA 92627


What should the customer know about your pricing (e.g., discounts, fees)?
Often times, if we are doing a lot of the songwriting and production, we will be expecting a royalty point. This usually comes out to about 1% of the track sales, given that our blood sweat and tears went into the creative process. this is not always the case though, and there are many ways we can work around the point system. usually we will cut a break on the up front costs for a higher back end, but you can also opt to pay us outright up front to avoid the mess that it inevitably creates. we also handpick artists that we would like to manage and produce in our area, but that is on a performance base rather than a payment scale.
What education and/or training do you have that relates to your work?
We just upgraded to Pro Tools 9, and have been on the cutting edge of the business since 2001. We have all the latest HD Plugins, as well as all the staples. We have the best vintage stuff as well, and as any audiophile knows, they just sound better. Usually, our profits go towards buying better gear and making our sound fuller, brighter, and warmer. you wont find another team that will be hustling around the clock. we geek out on audio blogs, new gear, available vintage stuff, and are constantly learning. Our producers do every style of music, so as the popular demand changes, we do the same.
What types of customers have you worked with?
Recording bands is our day to day bread and butter. Beyond that, we do music videos, live videos, and photo work very often. We also do a lot of social media and print marketing for shows that we put on around orange county. Often we will do design work, or website development. Every day is different, we are an independent music house working of every facet of the musicians career. One day might be a radio show, the next could be going to vegas to play a nightclub, and the day after may be financial analysis for a managed artist. We're the hardest working guys in the game, and we have the most fun doing it. Try us out for your next production and we will exceed your expectations.
Describe a recent project you are fond of. How long did it take?
We recently did the preproduction and songwriting work for the Dirty Heads and Sublime with Rome. Our year thus far has been our best yet. We started a record label in 2010, and our artist Micah Brown released his album to great acclaim. Our efforts were recognized by the Orange County Music Awards by getting chosen to be in the competition for the best Acoustic artist. We spend the better part of january and february brainstorming and working towards the goal of taking home the award, which we did after winning each of the 3 rounds of competition. In the end, we were given the award and in many people's opinion, were the best part of the 2011 OCMA awards. Our artists are consistently in the OCMA awards because we get them into the public eye with incredibly produced songs, and well planned marketing and promotion.
What advice would you give a customer looking to hire a provider in your area of work?
Come to us after you have recorded your demo at a demo studio. We like to work with talented individuals, but you should test the water first before trying to step up to the professional level. At our prices, you should think twice if you're ready for the commitment that it takes. Most artists are living check to check at best. If you can afford us, jump in head first and go all out, because our rates are consistently going up due to demand. If you're a well practiced band with a few hundred fans, its time to step up your game and record a real album. If you havent played a live show and you just write songs in your room, buy a small digital recorder and start preproduction by yourself. Play it for a few people, and gauge if you're really in music to become a professional or if it is just a hobby.