PanFocus Studios

San Francisco, CA

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About this pro

How does your business stand out?

PanFocus Studios is a family-owned photography business in San Francisco operated by Rio Hernandez. Her husband Egan often assists at shoots, and also take on photography work as needed. We specialize in event photography (children's, weddings, milestone) and also offer a full open-air photobooth at very affordable rates. Our services also include headshots, family and children portraits. Rio has a background in graphic design, event coordination and is a skilled Photoshop user with over 20 years of experience. She sets her standards with photography and relies on her technical and creative skills to produce event photos she would love for herself. Her photography experience comes from over 8 years of covering community and corporate events. She chooses equipment wisely and invests in the best money could buy, and any savings are passed to customers while they still receive top-notch service and clean photos. Rio takes pride in her photography and will share the love and hard work through the photos she is hired for. We now provide image restoration services. We will restore aged and damaged print photos and enhance digital photos. Your images will be stored on our gallery for as long as we are in business, and you will also receive a digital and print copy of your newly-preserved image. Rio is a skilled Photoshop user who will review, advise and help you with photos that mean everything to you and your loved ones. Please visit our website to see more of our work. We have photographed in San Francisco, Daly City, Half Moon Bay, Oakland, San Pablo, Berkeley, Fremont, Santa Clara, Stockton, Fairfax, Martinez, Vallejo, San Mateo, Redwood City, Lafayette, Marin, Los Angeles, Kissimmee. Our services are available in the entire Bay Area, and we are definitely open to travelling farther!

What do you enjoy about the work you do?

We do it to fulfill and live out a passion -- capturing special moments, special days. Event photography is a one-shot deal. You don't get to re-take anything. We love the thrill of it!
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San Francisco, CA 94116

Years in business


Number of employees


Times hired on Thumbtack



5 Reviews
  • Nathan T. Apr 13, 2015
    Headshot Photography
    Verified Review
    Rio and Egan were very responsive. So good to work with. We had some trouble with the indoor lighting, but in the end I got a good outdoor shot so I'm happy.
  • Jeannie L. Mar 23, 2015
    We had a lovely family photo shoot with Rio and Egan of PanFocus Studios. It was a beautiful winter day in San Francisco and we had decided on Stow Lake as the setting. They were both very easy going and made us feel relaxed and comfortable with what can be a very awkward feeling of being photographed by strangers. We have an 8 and 4 year old and they loved it. I would highly recommend them for a fun family photo session!
  • Cassandra H. Jan 26, 2015
    Headshot Photography
    Verified Review
  • Libby G. Jan 8, 2015
    I really wanted to to maternity shots for my 3rd pregnancy, since I had never done them before. I found Rio and she did such an amazing job! I felt like she took her time and made sure I had SO many awesome pictures. She is such a cool person and I would highly recommend her to anyone looking for a photographer! When we wanted to do family portraits, we knew who to go to. Rio captured my 3 children's personalities, my husband and me, and the family all together. I will forever treasure these pictures!
  • Stephanie P. Jul 14, 2011
    I love PanFocus Studios! Rio's photography is fresh and fun. In Jan 2011 my family did a session with her and we were very satisfied with our portraits. She got great shots of all of us and really captured the moment beautifully. She is professional and enjoyable to work with.


What should the customer know about your pricing (e.g., discounts, fees)?
We offer customized wedding packages that can cover a whole day or key moments. Your budget is always on our mind, and we will work with you. Automatic discounts apply to those who want a full day or half day coverage. We will show you our pricing and where the discount kicks in because we are transparent, and have no mystery to our service. Our Events package is also simple: you pick a package based on your budget. We can discuss the details, and we offer flexibility. Portraits are simple also: $150 minis or $250 full-session. Headshots are $100, we can come to you with a mobile studio or go somewhere that best defines your profession. All of the above packages are digital, but you will have the opportunity to order affordable prints and products from a pro lab. We do not push albums on you, but we will gladly do one for you for an additional fee (labor + prints + album). Our open-air Photobooth features two packages: $589 for 4 hours or $399 for 2 hours. We use professional equipment: thermal prints for highest quality, and a Canon camera (not a webcam, not an iPad). Package includes props, choice of green screen or a traditional backdrop.
What is your typical process for working with a new customer?
I meet with the customer and get to know them and the event they are hiring for. Once I have core details, I draft up a simple service agreement. Any further questions and concerns are addressed at this point and only until both parties are in understanding do we sign. We require a retainer fee to save the date, with balance due on or before the event date. We show up to your event early, take our shots, and customer will receive their copies within 30 days.
What education and/or training do you have that relates to your work?
I work as an event logistics specialist by day and have a full grasp of what it takes to put together a successful event. I got started in event photography taking documentary photos for my job, and I decided to launch this photography business to supplement my experience. I have shot huge events and international talents. I know what to deliver when it comes to event photography, and that is exactly what we will offer to you.
How did you get started doing this type of work?
From Rio: I have always been obsessed with photos, especially personal family photos, and the stories and memories they hold. I got into photography as a passion for documenting the life around me, and as a photographer for hire, I consider myself a photo journalist.
What types of customers have you worked with?
Proud parents celebrating their little ones' special day, happy couples, professionals, aspiring artists, loving families and more!
What advice would you give a customer looking to hire a provider in your area of work?
Contacting us early is best to ensure that we are available. Giving us a range of your budget will help us to give you a more accurate quote, based on how much you can afford, your location and your requirements. We are always open to working with your budget, but we hope you can be upfront about your ideal budget. We would love to meet with you ahead of time and get to know each other. Knowing who you are, and who we'll be photographing is really, really that more helpful! We encourage you to find a photographer that takes the kind of photos you like and has the editing style you dig.
What questions should customers think through before talking to professionals about their project?
Event Photography: Covering an event does not only entail taking the photos, but the many after hours of editing and putting a final set for you. We do not give ALL images (so don't ask for those), and we do not give digital negatives. A big time movie producer would never release his raw footages to the public, and photographers work the same way. We give you our best work, that's what you are paying for. We charge a fair rate that covers our equipment, time, and resources used to fulfill your requirements. Please don't just assume we are charging for each hour -- the overall charge is for the entire job from start to finish even when your event is over. We do not give raw or unedited files from our memory card. If you want us to just take photos, no editing, you want all the images untouched-- please provide us with your camera, memory card and any lighting accessories if needed. We will gladly work around your requirements.