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About
About SBCAN Search Marketing
Hi! I’m Sofia, founder of SBCAN Search Marketing, a boutique digital marketing agency based in Escondido. I work with small businesses that are ready to grow and want a smarter, more effective way to get leads online. My specialty is paid advertising, primarily Google Ads and Facebook/Instagram Ads.
I’ve spent nearly a decade managing ad campaigns for service-based businesses, from contractors and remodelers to med spas, coaches, and local retailers. My goal is simple: help you get more qualified leads without wasting budget.
Here’s what I can help with:
- Google Ads & Facebook Ads setup + ongoing management
- Lead generation campaigns that bring in real inquiries
- Landing page audits to improve conversion rates
- Budget optimization and performance tracking
- Clear reporting and honest communication (no jargon)
If you’ve tried running ads yourself or worked with an agency that didn’t quite “get” your business, I’d love the chance to do things differently. I don’t sell cookie-cutter packages, I create a strategy based on your goals and work closely with you to make sure we’re getting results.
Let’s chat. I’m happy to offer a free ad account audit or answer questions if you're just starting out.
Overview
Hired 1 time
Background checked
8 employees
1 year in business
Business hours
This pro hasn't listed their business hours.
Payment methods
This pro accepts payments via Credit card, PayPal, Venmo, and Zelle.
Customers rated this pro highly for work quality, professionalism, and value.
Exceptional 5.0
5 reviews
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Your trust means everything to us. Learn about our review guidelines.
Mitzy M.
May 30, 2025
•
Hired on Thumbtack
Before working with SBCAN Search Marketing we were running a Smart Campaign on Google Ads and didn’t really know what was working. Since switching to a paid search campaign with them we’ve seen major improvements. We can actually track performance see our ROI and make smarter decisions. Highly recommend.
Details: Sales & marketing • Small business (fewer than 10 employees) • Strategic consulting • Advertising • Search engine marketing • At the pro’s location • Remotely (phone or internet) • My home, venue, etc.
Marketing
Hector C.
Apr 29, 2025
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From Google
sbcan helped us cut lead costs from Google Ads by 40% in just two months and finally brought in real, qualified clients. We couldnt be happier.
Melissa S.
May 8, 2025
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From Google
We were spending too much and barely getting any leads for our dry cleaning business. SBCAN turned that around. Now, for the first time, our leads are actually turning into customers.
joshua J.
May 1, 2025
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From Google
With Sbcan, we finally understood where our ad spend was going. The weekly reports made it clear what was working and what needed tweaking, no guessing. Just real transparency.
Ethan V.
May 12, 2025
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From Google
Lead costs down, quality up. Easy win with SBCAN.
Credentials
Background Check
Sofia Cancino
FAQs
What should the customer know about your pricing (e.g., discounts, fees)?
Pricing really depends on what you need, but most of my clients either go with a monthly flat rate or a percentage of ad spend, usually around 10 to 15 percent. I also do hourly rates for audits or one-off projects. I keep things simple and transparent so there are no surprises, and I’m always happy to work within your budget to get the best results possible.
What is your typical process for working with a new customer?
I usually start with a quick call to understand your goals, what you’ve tried before, and where you’re trying to go. From there, I either dive into an audit or start mapping out a strategy. I’ll handle everything from setup and tracking to day-to-day management and optimizations. You’ll always be in the loop, and I keep communication super clear and collaborative.
What education and/or training do you have that relates to your work?
I’ve been in paid media for over 8 years now, managing everything from small local accounts to big national brands. I’m certified in Google Ads, Google Tag Manager, and GA4, and I’m constantly testing and learning across the accounts I manage. My background includes working with companies like Globe Life, Mutual of Omaha, and SaaS startups, so I bring a lot of experience to the table.
