Desmond Designs

Introduction: Staging is often thought of as interior design. While the roots are in understanding scale and presentation, Staging is less about the "stuff" and more about the product: THE HOUSE. The goal of good Staging is to compel a connection between a prospective buyer and the property. When this is understood, the best results will come from understanding the pros and cons of the house and accentuating and minimizing where needed. A relationship with architecture and using professional techniques can accomplish a fresh look. The most significant change the house will undergo in preparation for its sale costs nothing! It is guiding the homeowner through the emotional moment of letting go of the structure as "their home" and instead viewing it as the product for which they want/need top dollar. The packing process must begin before the house comes onto the market. All personal items and things that the eye takes in as "clutter" are removed so that each potential buyer who views the house sees it as their own. Desmond Designs lends guidance to homeowners and their listing agents for the best presentation to connect with the greatest number of buyers....and always with an eye toward a modest Staging budget. Making all the proper Staging preparations prior to going on the market will insure connection to the right buyers immediately, routinely bringing sales quickly for a higher selling price. I love architecture, houses, interior design, color, furnishings AND repurposing tired stuff into great looking surprises. Engaging with homeowners through the process has had some predicable outcomes: not the least of which is their joy in seeing their newly arranged, de-cluttered home transformed into a fresh space. Some have cancelled their plans to sell.