Our SEO and digital marketing specialists have been helping companies since before Google was invented. Having built, designed, or optimized thousands of sites for over 17 years, we have come across many challenges and have successfully created solutions for each. We've managed major multi-million dollar brands with millions of pages and have helped small local businesses gain more search visibility.
But more importantly, we know that digital marketing isn't simply a campaign with a start and end date. It is a methodology of how you plan to interact with your audience forever.
What does that mean? It means that the while there are many tactics that can help optimize websites (and we know all of the technical parts of SEO), what is even more important now is understanding your industry, your user, and how they interact with your brand. Building a content strategy that isn't just meant for the search engines but is actually building lasting value for your business that compounds over time will earn you more links, more social mentions, more repeat users, and ultimately more revenue.
Likewise, we know that visual and interaction design play a role. Is the site functional? Is it accessible on multiple devices? Does each page have a purpose and call-to-action plans that clearly state what you want? Is the navigation and site architecture intuitive or do they have to learn how to use your site? Are there things that distract the user from the core objective or contribute to a negative user experience?
Now more than ever, your website, your content, and your social channels must work seamlessly together, not just because it makes good business sense, but because Google now has the ability to detect and quantify metrics such as quality, trust, and authority. So it directly impacts your search rankings as well.
Contact us, and we would be happy to walk you through a free consulting session to show you the evolution of search and how you can optimize the modern search era.