Cindy provided marketing and strategy consulting to the University of Florida College of Journalism and Communications. She worked with us and a design agency on the overhaul of our Web site and also on a printed annual report for the College. She has a keen eye for effective and compelling design. Her insights and expertise helped us guide the design agency to ensure our Web site structure, look and navigation were optimized. Similarly with the annual report, she provided creative and thoughtful guidance on the design of the report. We did not have the expertise and design sense to effectively evaluate design. Her experience with effective and engaging design was invaluable. Finally, she has consulted on our social media strategy, allowing us to more than double our followers over the past year.