Mindset Mutiny

You have never met anyone like me, I can promise you that. Built for High-Performing Men Who Know There’s More I’ve been changing the trajectory of people’s lives since I was young, this is what I’m built to do. Executive & Performance Coach for High-Earners (28–45) Player-Coach | Extreme Accountability | Execution This is not life coaching for people who want to feel better. This is for men who earn well, carry real responsibility, and know they’re leaving performance on the table: mentally, physically, or personally. If you’re successful on paper but restless underneath… If comfort has quietly dulled your edge… If you want your discipline, presence, or the way you walk through life to change… Read carefully. ⸻ Who I Work With I work with high-earning and high-aspiration men (28–45) who respect execution. • Executives, operators, founders, sales leaders • Former athletes who lost structure after competition • Men carrying pressure at work and at home • High performers who don’t need motivation, only precision and accountability If you don’t care who coaches you, this isn’t for you. Men who work with me want proximity to someone actively doing the work. ⸻ Why This Is Different I’m not a sideline coach. I’m a player-coach. I lead at the executive level, train hard, compete, and build businesses at the same time. I don’t coach from theory, quotes, or past wins. I coach while still in the arena. Men don’t come to me for ideas. They come because they want their standards enforced. ⸻ My Philosophy • Discipline before emotion • Structure creates freedom • Pressure reveals truth • Your habits expose your real priorities If your income is high but your health, presence, or discipline is slipping, you’re leaking power. We close those gaps. ⸻ What We Work On • Executive presence & personal authority • Extreme ownership and decisive action • Physical discipline as a leadership standard • Mental toughness under sustained pressure • Eliminating comfort, drift, and self-sabotage • Non-negotiable routines that scale with responsibility This is not about adding more. It’s about removing weakness. ⸻ About Me Mike Ivanov Founder, Mindset Mutiny I’m a player-coach. I lead at the executive level. I train consistently. I compete. I carry pressure. • Executive-level leader at a $2B+ organization • MBA in Leadership • Former Division I hockey player • Marathoner, lifter, Brazilian Jiu-Jitsu practitioner I don’t sell transformation. I apply standards. Men don’t work with me because I promise motivation. They work with me because their life tightens up when I’m involved. Their habits sharpen. Their excuses get exposed. Their self-respect returns. Here’s the truth: If you work with me, you will get better, you will, I know it, or you will quit. This level of accountability isn’t for everyone. But for the men who stay, Who lean into the pressure instead of running from it….your life will transform beyond what you have dreamed. I’m the unicorn. Because very few coaches are still in the arena, still pushing, still living the standard they demand. No noise. No theater. Just results.