Mindset Mutiny

Executive Performance Consultant for High Earners Player-Coach | Extreme Accountability | Execution You’ve never met anyone like me. I’ve been changing the trajectory of people’s lives since I was young. It’s what I’m built to do. This is not life coaching for people who want to feel better. This is for people who earn well, carry serious responsibility, and know they’re leaving performance on the table: mentally, physically, emotionally, or personally. If success on paper has started masking internal drift… If comfort has quietly dulled your edge… If you want your discipline, presence, confidence, and standards to rise You may be in the right place. Who I Work With I work with high-performing people who respect execution: • Executives, founders, operators, and sales leaders • Current and former athletes • Men and women carrying pressure at work and at home • High achievers who do not need motivation — only precision and accountability If you don’t care who coaches you, this is not for you. The people who work with me want proximity to someone actively living the standard. Why This Is Different I’m not a sideline coach. I’m a player-coach. I lead at the executive level, train hard, compete, and build at the same time. I do not coach from theory, recycled quotes, or past victories. I coach while still in the arena. People do not come to me for ideas. They come because they want their standards enforced. My Philosophy • Discipline before emotion • Structure creates freedom • Pressure reveals truth • Habits expose priorities If your income is high but your health, presence, discipline, or self-respect is leaking— We close those gaps. What We Work On • Executive presence and personal authority • Extreme ownership and decisive action • Physical discipline as a leadership standard • Mental toughness under sustained pressure • Eliminating comfort, drift, and self-sabotage • Building non-negotiable routines that scale with responsibility This is not self-improvement. It is subtraction of weakness. About Me Mike Ivanov Founder, Mindset Mutiny • Executive leader at a $2B+ organization • MBA in Leadership • Former Division I hockey player • Marathoner, lifter, Brazilian Jiu-Jitsu practitioner I do not sell transformation. I apply standards. When I’m involved, habits sharpen. Excuses get exposed. Life tightens up. Working With Me This is selective. I work with a limited number of people. If we work together, expect honesty, pressure, accountability, and measurable change. If you work with me, you will get better— or you will quit. This level of accountability is not for everyone. But for people willing to lean into pressure instead of run from it. Life can transform beyond what you thought possible. Private Entry Session — $250 This is where we determine whether pressure, accountability, and my style of coaching are the right fit. I work selectively. This is the first step.