Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. There are a lot of people calling you an offering SEO services. while these may be important and appropriate, most often you need to do a handful of simple and relatively inexpensive things to significantly improve your visibility in the market place. We focus on identifying the most cost effective approaches based on where you are now and your particular business.
Additionally, we offer one on one personalized service. We don't have high overhead offices, or expensive commission based sales reps we need to pay out of your pocket.
Instead, we use tools to help you find us, and when you do, we show you how to be found as well.
Q. What important information should buyers have thought through before seeking you out?
A. The key to effective marketing is clarity on what it is your are offering your customer, and what your particular Unique Selling Proposition (USP) is. Why should your customers buy from you rather than anyone esle?
Secondly, we want to know what questions your customer is most likely to be asking themselves when they are shopping for your particular product or service.
We encourage our clients to answer the questions visitors to their web site have in the back of their mind. By doing that we help you build a trust relationship with the prospect from the beginning of the process.
Q. Why does your work stand out from others who do what you do?
A. I offer personalized services and do not need to support a large staff or office overhead. If we agree to work together, I will do my utmost to assist you in growing your business.
Q. What do you like most about your job?
A. In a world dominated by large chains and mega stores, I enjoy working with small and medium sized businesses by offering them tools to out compete their Goliath competitors.
Q. What questions do customers most commonly ask you? What's your answer?
A. Can you get me on the first page of Google and will it do me any good? And my answer is, It depends. I understand this isn't a particularly satisfactory answer, but each situation is different. I typically do a free initial assessment to determine if I can be of any help at all. If I am satisfied that my services could benefit your business, I will prepare a preliminary assessment of your exisiting web site, identify several likely keywords and do an assessment as to Potential traffic and an analysis of the competition you would have to overcome to gain a first page listing.
I also will evaluate your current and prospective use of permission based marketing and will evaluate your ability to get listed in the Google Places 7 pack.
Q. What do you wish customers knew about you or your profession?
A. We focus on developing online media customer acquisition strategies for online and offline businesses.
Today you need more than a web page to be fully connected with your potential customers or clients.
And yet it is the essential starting place. From there we will help you take the most important and effective steps for your particular business and get you seen by more customers so you can make more sales and gain more profits.
Q. How did you decide to get in your line of work?
A. We have been working online since 1996. Originally as eBay powersellers, but over time we have become expert in a wide variety of internet disciplines, including Search Engine Optimization (SEO), Adwords or Pay per click Advertising, Google Places Pages, Mobile Friendly Mini Sites and much more.
While primarily a one man shop, we act much like a general contractor and have a wide network of virtual partners we can call in to handle most any online internet related issue.
In my past careers, I worked with a lot of small businesses as an industrial commercial real estate person and enjoy working with small business people who are making their own way in a competitive world.
Q. Tell us about a recent job you did that you are particularly proud of.
A. One client is a small operator who works out of his home and has a couple of associates doing locksmith work in the Minneapolis area. He has two type of competitors, significant long term established firms with retail locations and unfortunately a cadre of scam artist who prey on the unsuspecting.
We have managed to move his business to the top of Google Search organically and in the Google "7 Pack" in part by working with Google to cull some of the known bad operators and by effectively implementing on page and off page SEO tactics to help him outrank larger firms with bigger budgets and paid internal staff.
This is just one client. I have been able to make significant improvements in all my clients situations. While I cannot promise overnight success, I have been able to make a significant improvement over time for all my clients.
Q. Do you do any sort of continuing education to stay up on the latest developments in your field?
A. I am an active marketer in my own right. I am constantly monitoring the state of the art and investing time, money and effort to keep up with the constantly changing internet marketing world.
Q. What are the latest developments in your field? Are there any exciting things coming in the next few years or decade that will change your line of business?
A. The biggest change is already here, and that is mobile phones and tablets. The significance of that fact is not fully evident, but will transform marketing dramatically in the coming 2-10 years.
To put it in perspective you need to think about the significant changes that TV brought into being in the 1950's and then the PC in the 1980's.
The full extent of which took a decade or more to develop. Social media that is emerging now combined with the soon to be ubiquitous cell and mobile devices will have a transformative effect on all business marketing. It's too early to fully foresee how these changes will all play out, but we can be certain they will be significantly different than the status quo.
The key will be to recognize that we will have to stay nimble and keep in front of the wave as it builds momentum and ultimately crests. Those who don't will wipe out. Those who do will get the good fortune of the ride of their lives.
Q. If you have a complicated pricing system for your service, please give all the details here.
A. I customize my services for each client, to reflect their budget and their competition. In many business niches it is relatively easy to win top billing. In some, where the competition is more skilled and or is also hiring an expert like myself, it can be more challenging.
Often I set up a phased project, working on priority projects first and then moving on to additional items. Typically, I operate on a monthly retainer for my services plus actual costs as appropriate to the specific strategy being pursued.
Q. If you were advising someone who wanted to get into your profession, what would you suggest?
A. Be prepared to be constantly learning. Things are changing so rapidly, it is hard for anyone who is not fully engaged in the process to keep up.
Q. What is your greatest strength?
A. I am a perpetual student. I can't afford not to be in the rapidly changing world we live in.
At the same time, I am a wiser and mature observer who has the seasoning that comes from age, and lessons learned from past mistakes as well as successes.
While older than many in the field, my historic perspective give me insights younger folk just don't have. This importantly includes the realization that the newest fad will soon too be passed by as newer yet ideas develop and take hold.
Q. Write your own question and answer it.
A. What is the single most important thing a locally based business should focus on as far as their internet presence?
Answer: If you business is one for which Google shows a "7 Pack" Maps Listing, by far the most important thing to do is to fully optimize your Google Plus Business Page, and get it to rank in the 7 pack for the keywords your customers are most likely to search with. Once you are there, it is imperative that you start an active program to get Google Plus Reviews so that you get a Star Rating with as high a ratign as possible and then as many reviews as possible. Once accoumplished, this is FREE advertising that will set you apart from your competitors and when done well, will get you more than your fair share of new leads from the internet.