What should the customer know about your pricing (e.g., discounts, fees)?
I customize my services for each client, to reflect their budget and their competition. In many business niches it is relatively easy to win top billing. In some, where the competition is more skilled and or is also hiring an expert like myself, it can be more challenging.
Often I set up a phased project, working on priority projects first and then moving on to additional items. Typically, I operate on a monthly retainer for my services plus actual costs as appropriate to the specific strategy being pursued.
What education and/or training do you have that relates to your work?
I am an active marketer in my own right. I am constantly monitoring the state of the art and investing time, money and effort to keep up with the constantly changing internet marketing world.
How did you get started doing this type of work?
We have been working online since 1996. Originally as eBay powersellers, but over time we have become expert in a wide variety of internet disciplines, including Search Engine Optimization (SEO), Adwords or Pay per click Advertising, Google Places Pages, Mobile Friendly Mini Sites and much more.
While primarily a one man shop, we act much like a general contractor and have a wide network of virtual partners we can call in to handle most any online internet related issue.
In my past careers, I worked with a lot of small businesses as an industrial commercial real estate person and enjoy working with small business people who are making their own way in a competitive world.
Describe a recent project you are fond of. How long did it take?
One client is a small operator who works out of his home and has a couple of associates doing locksmith work in the Minneapolis area. He has two type of competitors, significant long term established firms with retail locations and unfortunately a cadre of scam artist who prey on the unsuspecting.
We have managed to move his business to the top of Google Search organically and in the Google "7 Pack" in part by working with Google to cull some of the known bad operators and by effectively implementing on page and off page SEO tactics to help him outrank larger firms with bigger budgets and paid internal staff.
This is just one client. I have been able to make significant improvements in all my clients situations. While I cannot promise overnight success, I have been able to make a significant improvement over time for all my clients.
What questions should customers think through before talking to professionals about their project?
We focus on developing online media customer acquisition strategies for online and offline businesses.
Today you need more than a web page to be fully connected with your potential customers or clients.
And yet it is the essential starting place. From there we will help you take the most important and effective steps for your particular business and get you seen by more customers so you can make more sales and gain more profits.