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Cross Fitness
Cross Fitness

Cross Fitness

Offers remote services
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Offers remote services
Discounts available
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Introduction: I love working with people and train to achieve maximum results. I’ve had the privilege of serving hundreds of clients over the last ten years and have been named Best Personal Trainer in Minneapolis in 2015, 2018, and 2019. It’s an honor and a joy to help my clients experience powerful, lasting changes. My personal training includes workout programming, nutrition tracking, nutrition coaching, sleep tracking, and behavior change coaching. I specialize in evidence-based strength training using protocols from current research, top athletic programs, and my experience in the United States Marine Corps. I have worked with hundreds of people in over 20 states around the country. I find great motivation in seeing results. Few things bring me more joy than seeing someone achieve and surpass their own goals. Book a complimentary consultation, and I'll share how you can instantly boost your metabolism by up to 20%.

Hired 13 times

Background checked

1 employee

11 years in business

Payment methods

Cash, Check, PayPal, Venmo, Zelle

Social media

Facebook, Instagram

Featured Projects

22 photos

  • Summer Slimdown

    Health and Wellness Coaching


Customers rated this pro highly for professionalism, work quality, and value.

Exceptional 5.0

16 reviews


Read reviews that mention:

Kent J.

Personal Training

Joe is phenomenal. Super supportive, flexible in options, doesn't beat you over the head in ways that don't help you. He really takes the time to get to know you and your specific goals and timelines. I've lost 23lbs in the 3 weeks I worked with him. I had a very short timeline to prep for a big event and Joe rocked it! He gave me the exact daily push that I needed to stay on track and change the things I was doing. I still had to put in the work and eat very specific, but Joe is the one that guided me and taught me what I needed to do each day. I would totally recommend Joe. If you're looking for someone that can get you where you want to be..... Stop looking, you've found your trainer. In the sea of personal trainers and people I interviewed, Joe really stood out above all the rest and I'm extremely happy I made the right decision. I will continue to use in a Joe daily basis Joe once I come back from my big event.
Cross Fitness's reply
Thanks for such a thoughtful review Kent! It’s been a real pleasure. I look forward to hearing how your hard work pays off at your event! Blessings to you guys on your travels.
Aug 1, 2020
Steve B.

Joe is a ‘no judgement’ trainer that not only works your muscles, but also helps you understand the decisions you make. He helps with your mindset. Why do you go to the end of the earth for your employer or client, but cannot find the time for your own health? Joe will help you answer that. Joe lives what he teaches, stays positive and coaches in a way to make you learn to change from the neck up. And that helps change you from the neck down.
Cross Fitness's reply
Thank you Steve! Your desire to learn and adapt brought about some great changes - 20 pounds lost and a big reduction in body fat. Proud of you and your consistency!
Apr 20, 2020
Alisa L.

I trained with JC after having my third baby. Per my request he agreed to train me at 4:30am. He was incredibly knowledgeable and was able to develop an individualized workout plan. He helped me increase my post-pregnancy abdominal strength as well as total body strength. I was really happy with my results! JC is really kind, committed, and motivating person. You will really be happy with the quality training and enjoyable experience provided by Cross Fitness LLC.
Cross Fitness's reply
Thank you Alisa! You’re an incredibly hard worker. What a mom training at 5:00 am before the kids get up! Your family will reap the benefits of your strong body and mind. Blessings to you guys.
Apr 19, 2020
Polly M.

I began my weight loss/get fit journey in February 2019; I joined Snap Fitness at 44th&France and started a low carb/high protein diet. I went to the club 6days/week, walking on the treadmill for @5 miles and circuit training. After a few months my progress slowed and I wasn’t gaining any muscle tone. I noticed Joe training another member on several occasions. I got his information, did my research and hired him immediately after our first consultation. In four months time I went from over 30% body fat to 12.5% and gained a fit and muscular physique.
Cross Fitness's reply
Indeed you did Polly. You became the talk of the club as people watched your transformation. Your discipline and consistency reaped a pretty incredible reward. Congratulations...you earned it! I couldn't be more proud of you.
Feb 9, 2020
Cori P.

I hired Joe Cross of Cross Fitness, for a 6-month period, beginning in September 2013. My time with him has been excellent; great instruction, communication and support. I hated so much having to say goodbye to him at the end of my training sessions that I added an extra month! I'm now in my second week without Joe, and although I miss him greatly, he did such a terrific job with my training, that I know I can continue on my own with everything that I learned from him! Joe is a great motivator. Who else could get a 51-year old lazy, overweight woman off her couch and actually exercise and eat healthy?! And I did reach my weight loss goal we set together--50 pounds! I do still have a ways to go to my ultimate weight loss goal, but again, with Joe's excellent training, I am confident I will get there on my own! Joe communicates well and gives very clear instructions/examples as to what & how & why I was to proceed throughout my training sessions. He also gave informative help on nutrition and showed real concern as to my whole training/eating/lifestyle throughout my entire 7-months with him. He is very knowledgeable about the physical and nutritional aspect of being a Personal Trainer. He is constantly doing research as to what is good/bad/helpful/etc. for all aspects of the human body. I was treated as an individual with my own individual issues to deal with; I clearly did not get a 'one-size-fits-all' training regimen. He assessed my needs and created a successful physical and nutritional training plan for me specifically. I am ecstatic over the results and can't say enough how happy and pleased I am with the 7 months I trained with Joe. And I haven't been "cut off cold turkey" with him now that my formal training sessions are over; Joe has reached out to check up on me these past weeks and I know he will be there if I should ever need anything from him. I can't recommend him highly enough--Joe Cross is amazing and he does amazing and magical things!
Aug 20, 2014
Background Check

Joseph Cross


  • What should the customer know about your pricing (e.g., discounts, fees)?

    Our pricing reflects the length of the desired program (number of sessions purchased).

  • What is your typical process for working with a new customer?

    I begin with an evidence-based fitness assessment and consultation. I must understand the core motivation and clear goal of my client to deliver maximum value. If I can deliver more value than anyone else, I take them on as a client. If I can't, I'll send them to someone who can.

  • What education and/or training do you have that relates to your work?

    I carry an ACE personal trainer certification, with emphases in fat loss and older adult training. ACE represents the top personal training certification in the industry. In addition, I have earned certificates and completed courses for: - Strength Training Anatomy - Optimal Strength Training - Nutrition Coaching - FallProof Balance and Mobility - Strength Training Over 50 I have placed at the top of numerous physique competitions lowering my body fat to under 4% for each one.

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