Introduction: Counter Culture focuses on the concept of PLUR within arts, culture and social interaction. Through music, we plan to bring to the world a personification of peace and positivity, love and loyalty, unity and understanding as well as respect and responsibility. We provide production services for hire including, but not limited to, rental of our venues, artists and audio and visual equipment; event planning; and record label and artist management. We intend to foster a social environment free from bias and segregation without negativity and the feelings of disconnectedness, that is safe and inviting for people of all ages and walks of life. Our aspiration is to give back every ounce of support poured in through our nonprofit organization and sister companies, first and foremost being the "Million Dollar March" of which one dollar from all proceeds from ticket sales and more will be donated to.