Introduction: Customization and Innovation
Sasha Primak provides you with the tools and resources you need to customize unique expressions of love, commitment, and creativity. Our advanced design-your-own tool allows you to easily personalize jewelry by selecting certified diamonds from our extensive inventory, choosing your favorite metal, and engraving something special.
For higher levels of personalization, call, e-mail, or live chat with one of our diamond jewelry experts to create a design of exquisite beauty that will be uniquely yours.
Quality and Craftsmanship
Sasha Primak is a full-service jewelry manufacturer; conflict-free diamonds are hand-selected by our expert gemologists; our proprietary hypoallergenic metals are cast on the premises in our internationally renowned precious metals foundry, and all jewelry is exclusively produced here in our New York City design studio.
All finished jewelry is carefully inspected by our knowledgeable and experienced quality control department to ensure that you are getting a product that Sasha Primak fully stands behind.
Old World, New World
For more than 30 years, Sasha Primak has been creating breathtaking diamond jewelry for tens of thousands of satisfied customers. Even today, Sasha personally oversees his signature jewelry production process, a fusion of old-world Russian and Italian craftsmanship combined with the most cutting-edge technological innovations of our time.
Attainable Luxury
All Sasha Primak jewelry is sold at the lowest possible prices. Because we internally handle all aspects of the jewelry production process, we are able to keep expenses and inventory levels as low as possible, enabling us to pass on the savings to our customers. No matter how large or small your design might be, our highly talented staff of jewelers is available to serve every customer, making our luxurious jewelry attainable for all.