Grace E. Mangum

New York, NY

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About this pro

Grace E. Mangum is a Webby and Min award-winning digital strategist with 16 years' experience in content strategy, web analytics and developing, executing and monetizing integrated marketing programs and new products.

With deep experience in media and entertainment and has worked to develop and execute digital strategies for such brands as BBC, AMC Networks, Lifetime Television, British Airways, Cadillac, CNN, HUGE and Time, Inc. to name a few.

Clients have included Conde Nast, Edible, AsiaTV, Publishers Clearing House, Square Root Creative, Linda Joyce, Hanna Lee Communications, Christian Oth Photography, Cocoa Fab, Vox Mentor and others.

Grace is also an adjunct instructor with the MS Integrated Marketing program at NYU and teaches SEO, SEM, Analytics, Social Media and Online Marketing at MediaBistro.

Location

New York, NY 10009

Years in business

6

Number of employees

1

Q&A

What education and/or training do you have that relates to your work?
I teach at NYU, Mediabistro and MasterStreet. In order to teach I HAVE to stay on top of the latest developments so I read SearchEnglineLand, Occam's Razor, Cynopsis, AdAge, Google WebMaster Blog, etc.
Do you have a standard pricing system for your service? If so, please share the details here.
No, I don't. It's generally time and materials
How did you get started doing this type of work?
I met a consultant in 1998 who recommended me for a web developer/project manager training program and the rest is history
What types of customers have you worked with?
Education and training. Site audits. SEO recommendations. Social Media Strategy and execution plan. Analytics.
What questions should customers think through before talking to professionals about their project?
Digital is still a wild frontier. It is constantly changing and it's therefore important to stay abreast of trends but not to get distracted by the shiny