In the last 5 new business launches I've been involved with, I've had many occasions to engage the services of 'graphic designers' or 'creative companies'. I've come to discover that while many people claim to be 'graphic designers', 'graphic artists', 'digital designers' etc., very few can deliver the goods. Many times the artists want to create without applying your thoughts to the process. Additionally, I run into the challenge of the designers having an abundance of creativity but don't have the technical skill to execute their / your vision, or they have all the skill in the world but are sorely lacking in client services. Most companies have an idea of what they want they just need the artist to help bring their concept to life visually.
Then, there's Andrew the owner at Smock Creative. I had the good fortune to discover him speaking during our Charleston Creative Community event Pecha Kucha. I could tell immediately that Andrew knows how to listen and create while giving sound advice on what he knows has worked in the modern world of visual communication.
Right from the beginning of our project, I realized that Smock Creative was different. Andrew, known as "Smock," seemed to truly understand the most important thing that all the others before him had missed. He listened to my team and myself rather than trying to tell me my vision before I had even finished explaining it. At that point I knew that if Smock Creative would take us on as a client, that they would design everything I would need for many years to come.
Andrew developed a logo and branding guide for our company "Applied Continuing Education, Inc." This was a collective mix of an entire executive board with very different tastes and personalities. He was able to direct our visions so that they were marketable and would easily satisfy the digital generation.
Andrew personally worked long hours to create a website that was scheduled to be a six month project within two months when our launch deadline was moved up. The website is a digital work of art, combining aesthetics and functionality in a very uncomplicated manner.
He also delivered several direct marketing pieces that were the epitome of what our team envisioned.
From a practical standpoint, just imagine how much time, effort and money could be saved on your projects if the designer could capture EXACTLY what it is you want! It means increased productivity and lower costs!....A pretty amazing combination in my books!
Andrew is extremely reliable and professional and delivered every concept on time, every time, without fail.
If you can envision it and articulate it, Andrew Smock can create it. Period. I guarantee it. I don't care what it is or how complicated you think it is, if you can explain it, he can do it.