Graphic FX provided graphic design and computer illustration services to Smartmaps on several marketing projects for our transit clients this past year. They also helped us with web design and internet support. Our experience with Graphic FX is superb. We find their team to be professional, yet easy to work with, highly creative and technically competent. Here are summaries for two big projects they handled for us, both requiring a fast turnaround.
We turned to Graphic FX to design a series of full color advertisements for the public transit system in Nantucket, MA who was about to launch a ferry campaign to encourage ferry users to ride the bus system by leaving their cars at a Park and Ride Lot in the outlying area rather than overwhelm already crowded downtown lots. We asked Graphic FX to develop a computer illustration to look like a watercolor painting and show 3 different target groups talking about the new ferry service near an iconic spot in Downtown Nantucket. The illustration was built in such a way that individual elements could be repurposed to create additional ads for each audience as well as other material to support the campaign theme. The ads were well executed, the client was thrilled, and results of the marketing campaign were great!
Another transit client wanted to post a series of posters to remind riders of appropriate bus etiquette when riding the bus. To graphically depict each specific image required, Graphic FX recommended the use of illustrations and developed artwork using a mature, sophisticated style that brilliantly captured the concepts that were difficult to convey.