When I first sat down with Eduardo expecting to quickly relay my ideas for a logo, I hadn't expected to share my career plans with him. Colors, concepts, and visual graphics became incidental as we shared life experiences, discussed career paths, and labored through several iterations of the logo--I was a picky client, frequently asking how the graphic would turn out if we tweaked the colors or lines a certain way. Eduardo would willingly oblige with his characteristic response, "there's only one way to find out!" I haven't worked with many graphic designers but I'm certain that there aren't many like Eduardo Norell who truly makes the effort and time to understand what the customer wants and is also competent, genuine, and inspirational. I will gladly work with Norell Designs again.