Many hospitals won't allow live flowers and plants in their oncology and transplant units. My daughter, Elizabeth, discovered this the hard way--she was not allowed to bring a bouquet of Spring flowers to her 21-year-old friend who was hospitalized after cancer surgery. So, she created an origami flower arrangement, brought it to the hospital, and it was so well received, she decided to start a business so other people didn't experience the same problem. As a 20-year-old college sophomore, she didn't know how to effectively market her product and still get all of her school work done. Then, through a course offered by the Entrepreneurship Center in Hartford, I (her mother and business partner) was introduced to Web Savvy Marketers. Beth Devine made a presentation to an entrepreneurship class of how, when, and why things are done to bring a product to the attention of the public. Our personalities clicked, and Beth's ideas and easy-going style made the process of showcasing Non-Scents flowers a lot easier for me and Elizabeth. Beth understood our "theme" and was able to design material that was fun, colorful, and informative. Non-Scents Flowers is now online and will be featured at local hospital gift shops. Web Savvy Marketers has also helped incorporate social enterprise into our business, as well as environmental awareness. It's truly a blessing to have a firm who understands the nature of our business and wants to help us grow, but also embraces the idea of "giving back" to the community and offers advice and insight into how we can accomplish this going forward.