Captivating Web Designs at a Fair Price
What do you love about your job?
I started CurlyRed in 2007 with the desire to create art - usable art. My vision included the following statement: ...to lay bare the beauty in ordinary things is a great challenge. I still believe that, and it still drives me to create the best work I can. But it has taken me several years to realize that creating usable art is only one half of the challenge. As our business has grown and weve developed deeper relationships with more businesses, Ive realized that there is an even more important challenge ahead. I see, over and over again, other design firms and advertising agencies holding their work ransom for sums impossible for anyone to afford, except for the largest and wealthiest companies. Something seems fundamentally wrong about that. There are far too many small business and non-profits with great vision but a limited marketing budget. Dont they deserve the same access to good design? At the end of the day, the dollar isn't driving my business. My love of creativity and my desire to serve the outliers and the overlooked drives me. I aim to serve the companies and organizations who assume that they could never afford strong branding or a great website and the ones that go to a few agencies, get quotes, and walk away discouraged.
Who inspired you to start your own business?
After college, I worked hard for Polk Audio for four years, first as a paid intern, then as a full-fledged graphic designer, reporting directly to the Creative Director on a variety of projects. I was part of a great team and a great company. However, about 2 1/2 years in, I felt this pull. A few friends had begun asking me to do some design projects on the side: postcards, programs, and simple logo work. As I worked on more and more of those projects (with my Creative Directors blessing of course), the pull grew stronger. My time at Polk lacked two things: 1. being an in-house marketing department job, I didnt feel like I was able to work on a large variety of projects, and 2. I wanted to develop a stronger relationship with the client, something that was hard to do in the in-house world. In 2006, I decided to start CurlyRed in January, and by summer, I had the volume of work and guts to try going out on my own full time. Almost nine years later, my inspiration boils down to my belief in good design for everyone.