During the last five years of slow economic growth, many businesses moved away from using print because of the false perception that new Ã¢ÂÂinternetÃ¢ÂÂ technologies were cheaper and more effective. While some internet technologies may seem cheap, they are frequently not very effective. However, since businesses still need to operate on a budget, the more important question is: Can you use print more effectively for your business Ã¢ÂÂ to better control costs, manage your brand, and drive up sales? For instance, consider using a Ã¢ÂÂPrint-on-DemandÃ¢ÂÂ storefront, also referred to as Ã¢ÂÂWeb-to-PrintÃ¢ÂÂ. This highly valuable printing tool does several things to alleviate many of the problems businesses believe they face when it comes to marketing and advertising.For Print-on-Demand, the phrase Ã¢ÂÂWork Smarter, Not HarderÃ¢ÂÂ absolutely applies. It is a business tool trifecta: saving money, creating branding uniformity, and increasing both convenience and productivity. So, welcome effective and efficient print back into your world of marketing and sales. With tools like a Print-on-Demand storefront, you will be glad that you did.