Ask any coach, and they will tell you that, the way to winning is to execute a well-researched and airtight plan every time. You have to know the best ways to handle any situation. You need a PlayBook! To any team, a playbook is like gold. Especially, if your team is performing at the top of its game! Other teams want it; enthusiasts study it. Your business is no different. Whether your business needs to establish a brand position, introduce a new product, solidify a sales process, start tweeting, posting or blogging, developing messaging, strengthening SEO, or redesigning a website - I am able to take an unbiased approach to pinpointing the right mix of tools and tactics for your business and goals. Consumers research and buy across a multitude of channels; you need to be able to speak with them wherever they are. I develop strategies using those tools that are right for your business and will result in the best ROI.