What should the customer know about your pricing (e.g., discounts, fees)?
All of our pricing is customized to each client. No two situations or clients are the same. We don't believe in cookie-cutter pricing and offering a set package or service offering to everyone. Your situation is unique and you deserve a custom solution to meet your needs and hopefully exceed your expectations. We like to under-promise and over-deliver on our service, before, during, and after the sale.
What is your typical process for working with a new customer?
Typically we will begin with our Business Evaluation to learn about the client's business, who is their target market, what are their pain points, why should a prospect do business with them rather than any of their competitors, who are their primary competitors, and more.
What education and/or training do you have that relates to your work?
Although much of what I have learned about web design, development, SEO/SEM, Digital/Internet marketing has been self taught, I have studied many of the masters, hired coaches and trainers to learn the intricacies of how different strategies and tactics work, why they work, and how to verify and test they are working.
I earned the Project Management Professional certification in 2001, a Masters Degree in E-Commerce in 2002, a Certified Internet Webmaster in 2003, Global Project Management certificate in 2006, the SEO Mastery Certification in 2008 and many other technical and marketing training programs over the past 20 years.
How did you get started doing this type of work?
When I was working for a telecom software company in the mid to late 90's, I asked my manager where I should focus my attention going forward and he suggested I learn everything I can about the Internet. The thing is, I was already doing that. I was already on the web, the DOS-based early web before the first GUI browsers came on the market.
What types of customers have you worked with?
I have had the privilege of working with companies of all sizes from small "Mom & Pop" to Global 1000 companies with 46,500 employees in 123 countries. So, I've seen it all and I enjoy working with all of them. They each have unique challenges and I am the most resourceful person I know. I have a work ethic that is second to none. I will do whatever it takes to meet or exceed your expectations.
Describe a recent project you are fond of. How long did it take?
The GV USA project took a little over a year to complete as the client was so busy focusing on their core business that they really didn't have the time to respond to many of my queries in a timely manner. Plus they expanded the scope of the project several times that increased the cost and extended the schedule. However, I am always at their service for whatever they want or need. My business is serving you - my client in any capacity for which I am able.
What advice would you give a customer looking to hire a provider in your area of work?
Look at their past work. Look at and read the content on their site. Download their special reports, watch their videos, listen to their audio podcasts, read their blog and you will develop a gut feeling whether they truly know what they are doing. Read their case studies, Do they ask a lot of questions to really get to know you and your situation? Are they truly committed to your success? Or are they just out to provide a packaged service? Talk to their recent clients. In other words, do your due diligence and you'll know who will best serve you and your wants and needs.
What questions should customers think through before talking to professionals about their project?
Understand and articulate your purpose. Why are you doing your project? Define what success of your project looks like and be able to clearly describe it. The biggest disconnect I see between clients and service providers is a clear understanding of the expected outcomes in terms of scope, time, cost, and Return on Investment. Marketing is an investment that will grow your business.